About Tom Jaenicke

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Posts by Tom Jaenicke

The value of your business is the result of your own actions Posted on 19 Oct 2014 in the Current Issue & Marketing & Propane Retail Operations categories.

The phrase “You reap what you sow” has roots in early Christianity and can also be applied in nonreligious situations, such as valuing your propane business. I recently advised partners... Read more»

3 propane price-protection strategies Posted on 26 Aug 2014 in the Current Issue & Marketing categories.

Weigh your options to shield customers from runaway propane prices A confluence of events last winter put pressure on propane supply points and wholesale propane prices. Some propane retailers who... Read more»

Utilities want your residential customers at someone else’s expense Posted on 01 Jul 2014 in the Current Issue & Marketing categories.

I recently did an impact study for a client who wanted to know what would happen to the propane industry in the state if a subsidized natural gas expansion plan... Read more»

Successfully selling equipment, appliances and burner tips is a team effort Posted on 22 Apr 2014 in the Current Issue & Marketing categories.

Fielding the best players will make your propane team a winner In this age of smartphones, online shopping carts and big box stores, a propane retailer needs to field a... Read more»

Getting an education at the Propane Expo Posted on 25 Feb 2014 in the Current Issue categories.

The largest propane trade show and its rich curriculum await attendees in Atlanta. The Southeastern Convention & International Propane Expo will be held April 12-14 in Atlanta. This event has... Read more»

Creating small, measurable steps for propane market growth Posted on 11 Dec 2013 in the Current Issue & Markets categories.

New Year’s resolutions date back to pre-Christian times with the Babylonians and Romans and have had religious and moral overtones. It is estimated that more than 40 percent of Americans... Read more»

Propane use on rise in local beer, wine and spirits industry Posted on 01 Oct 2013 in the Current Issue & Marketing categories.

The local beer, wine and spirits industry is a good example of a somewhat hidden, but growing, private and commercial market for propane sales. Read more»

New propane products, old standbys offer new opportunities for marketers Posted on 09 Aug 2013 in the Current Issue & Marketing categories.

Many of your long-term customers are well aware of what a stormproof home meant for them from the standpoint of security, comfort and reliability. Read more»

New resources available to grow commercial gallons Posted on 16 Jul 2013 in the Current Issue & Marketing categories.

PERC is executing a strategy to help marketers recognize and gain new propane business in the commercial sector. Read more»

Propane sharpens edge in battle against electric heat pumps Posted on 09 May 2013 in the Current Issue & Residential categories.

Hybrid heating systems using high-efficiency propane furnace and heat pump combinations are ready to take the market back from all-electric heat pumps. Read more»