Propane consumer safety preparedness campaign wraps up

November 27, 2014 By    

The reliability and affordability of propane took a hit during last winter’s regional shortage, which was one reason the Propane Education & Research Council (PERC) launched a consumer safety preparedness campaign earlier this year.

The $6 million program, which ran from Aug. 15 to Nov. 23, encouraged communication between consumers and propane marketers in last winter’s hardest-hit locations so tanks were filled early, ahead of the heating season.

“Anecdotally, summer and early-fall fills were 15 to 20 percent higher in most of the states,” PERC President and CEO Roy Willis said. “The message through the marketers and other channels seems to have gotten out.”

The campaign, which focused on the dangers of running out of propane and restoring customers’ faith in the fuel, was based on television and radio advertisements, and a new website (propanecomfort.com).

PERC plans to report on the overall effectiveness of the campaign during its February 2015 conference call.

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