Speakers: Marketer success in agriculture goes beyond propane sales

April 14, 2016 By    
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Cinch Munson of PERC, left, and Bill Moore of Conger LP Gas lead a session on agriculture at the Propane Expo in Nashville, Tenn.

Propane marketers looking to grow their businesses can capitalize on a number of agriculture-related opportunities, say two educational session speakers at the Southeastern Convention & International Propane Expo on April 8-10 in Nashville, Tenn.

Cinch Munson, director of agriculture business development for the Propane Education & Research Council, and Bill Moore, alternative fuel sales manager for Conger LP Gas in Tifton, Ga., highlighted the importance of partnerships and getting in front of farming customers.

Propane marketers must do more than sell propane to farmers to be successful, Munson says. They must also provide the knowledge about how propane can improve a farming operation, and marketers can boost their businesses and grow gallons by serving as equipment sales and service contacts.

“If you become a partner, you can grow your business with one stop,” Munson says. “There are so many opportunities at one operation.”

The speakers highlighted some of the biggest uses for propane on a farm: irrigation engines, crop dryers, greenhouse heaters, animal heaters and flame weeders.

One irrigation engine can burn more than 5,000 gallons per year, while crop dryers, greenhouse heaters and animal heaters can burn 20,000 to 30,000 gallons or more in a season, Munson says. Flame weeders use 4 to 10 gallons per acre, per treatment, he adds.

Propane marketers can make inroads in the agriculture market by partnering with irrigation engine dealers, attending farming events and hosting customer events, the speakers say.

Brian Richesson

About the Author:

Brian Richesson is the editor in chief of LP Gas Magazine. Contact him at brichesson@northcoastmedia.net or 216-706-3748.

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