In the Know: Marketing and promotions
July 14, 2016 By Tammy Day
Propane Resources’ Tammy Day discusses how propane retailers can promote their businesses within their local communities.
Read More 
Advertising strategies in 1941
June 6, 2016 By LP Gas
LP Gas magazine looks back at the advertising strategies the industry used during 1941, the magazine’s inaugural year.
Read More
Choosing a sales approach that gains more customers
March 9, 2016 By Tom Jaenicke
The typical propane business is usually in a new-customer sales funk this time of the year. The main…
Read More Negative advertising damages the industry’s image
February 9, 2012 By Tom Jaenicke
With the recent increased acquisition activity in the propane industry, it may be tempting for neighboring propane marketers to go negative on their advertising, trying to take advantage of any temporary confusion that may be part of the business transition.
Read More Ad campaign cutbacks loom
September 1, 2008 By Patrick Hyland
Top propane officials already are bracing for the federal government to step in and Whack the industry’s high-profile, multi-million dollar consumer ad campaign sometime in 2009.
Read More Sales tools close at hand
September 1, 2008 By Tom Jaenicke
Don’t pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites.
Read More Personifying propane
March 1, 2007 By LP Gas
The media is full of images touting every kind of product. Beer cans sprout from billboards. Sporty new cars sparkle on television ads. White teeth gleam off magazine pages.
Read More The Supreme beef
January 1, 2005 By Patrick Hyland
If it decides the members’ challenge has merit, the court could kill the $80 million beef industry checkoff program altogether.
Read More Bang for the Buck
January 1, 2005 By LP Gas
Since 2001, Americans have been introduced to the exceptional energy from smiling babies, contented babysitters, stinky skunks, busy moms and the popular Energy Guys featured in advertisements on television, radio and print.
Read More The new face of propane
March 1, 2004 By LP Gas
For those of you who find it difficult to introduce a colorless gas to potential customers, a new set of television commercials launched in recent weeks is designed to do it for you.
Read More
