PERC task force to explore new consumer education strategies
July 16, 2015 By Brian Richesson
With its public education initiatives no longer restricted by the federal government, the Propane Education & Research Council…
Read More Existing Energy Guys collateral allowed in 2011
January 11, 2011 By LP Gas
The Energy Guys will continue to show their faces in the propane industry under a new agreement between PERC and the actors who portray Propane and Electricity.
Read More New agency weighs future of propane industry advertising campaign
November 1, 2008 By Jennifer Webb and LP Gas
For 10 years, the Propane Education & Research Council (PERC) has worked to advance the use of propane in this country by raising awareness among consumers, homeowners and builders. For nine of those years, the council was helped by Porter Novelli, a global advertising agency that offered guidance and created advertisements to boost the council’s communication efforts.
Read More Ad campaign cutbacks loom
September 1, 2008 By Patrick Hyland
Top propane officials already are bracing for the federal government to step in and Whack the industry’s high-profile, multi-million dollar consumer ad campaign sometime in 2009.
Read More Bang for the Buck
January 1, 2005 By LP Gas
Since 2001, Americans have been introduced to the exceptional energy from smiling babies, contented babysitters, stinky skunks, busy moms and the popular Energy Guys featured in advertisements on television, radio and print.
Read More The new face of propane
March 1, 2004 By LP Gas
For those of you who find it difficult to introduce a colorless gas to potential customers, a new set of television commercials launched in recent weeks is designed to do it for you.
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