Set a technology strategy
June 17, 2021 By Christopher Caywood
Technology is a key component of strategy, and you ought to have a technology strategy that fits into your overall business strategy.
Read More Develop brand awareness and customer rapport digitally
October 22, 2020 By Sarah Peecher
Learn which efforts to pursue in online spaces to grow brand awareness for your company, and help it gain and retain customers.
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Create video content to reach your customers
August 28, 2020 By Sarah Peecher
With its growing popularity as a way for customers to get information, video should be a part of your marketing plan.
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Retailers adapt to customers’ fluctuating needs, behaviors
August 7, 2020 By Chris Lewis
As customers’ needs and behaviors change, retailers must leverage technology to conduct business in this new nonphysical era.
Read More Make your digital ad campaign a success
February 13, 2020 By Allison Kral
There’s no denying that we’ve seen a rise in digital ad campaigns during the past few years, and it’s no surprise as to why: They’re flexible, measurable and customizable.
Read More The importance of digital marketing for propane retailers
March 31, 2019 By Allison Kral
The Propane Education & Research Council’s (PERC) Bridget Kidd discusses the importance of having a digital marketing strategy,…
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