ADD Systems promotes marketing director

Balistreri

ADD Systems promoted Regina Balistreri to director of marketing, where she will work to ensure the company and its solutions are known throughout the industry.

“ADD Systems dedicates a tremendous amount of resources to research and development every year, and it is my goal to make sure that both our client base and the industry at large are aware of our advancements, and that we are focused on our clients and their evolving needs,” Balistreri says.

Balistreri joined ADD Systems in 1990 as a technical writer before moving into the sales department as the West Coast sales representative in 1992.

Balistreri left the company in 1997 to pursue an MBA at University of California, Davis, with a focus on technology management and finance. After graduating, she worked for Intel as a senior financial analyst, where she managed the budgets for chip production processes.

In 2015, Balistreri returned to ADD Systems as the project manager of the company’s enhanced marketing efforts. In that role, she oversaw the development of the company’s website and the creation of numerous marketing materials.

“Our marketing efforts have really flourished since Regina stepped in as project manager,” says Bruce C. Bott, president of ADD Systems. “She feels passionately about ADD Systems and its products, and I’m confident that as the director of marketing, she will expand our reach.”

Photo: ADD Systems