Posts by Tom Jaenicke

Builders, consumers find efficiency messages easy to understand Posted on 09 Feb 2011 in the Current Issue categories.

The International Builders’ Show took place last month in Orlando, Fla., and I got to spend several days at the show and events surrounding it. It was easy to draw comparisons with past shows regarding how builders and exhibitors at the event treat energy. Read more»

Advanced code requirements key to softening the target Posted on 11 Jan 2011 in the Current Issue categories.

The Propane Education & Research Council has released a new study of the 2009 International Energy Conservation Code, conducted by Newport Partners LLC. Read more»

Comprehensive customer retention programs strengthen your business Posted on 01 May 2009 in the Current Issue categories.

Comprehensive customer retention programs can strengthen your business. Read more»

Legislation creates incentives for installation of energy-efficient technologies Posted on 01 Apr 2009 in the Current Issue categories.

Legislation enables consumers to cash in on new efficiency tax incentives. Read more»

Knowledge is power: Gain competitive edge at national propane show Posted on 01 Mar 2009 in the Current Issue categories.

Your peers will attend and look for that competitive edge, but will you? Read more»

Trade partners, consumers look to you for energy education Posted on 01 Feb 2009 in the Current Issue categories.

Your trade partners and consumers look to you for energy education Read more»

Propane can help homebuilders out of their slump Posted on 01 Jan 2009 in the Current Issue categories.

You can offer ideas that will help homebuilders out of the current building slump. Read more»

Be as green as possible in your business Posted on 01 Dec 2008 in the Current Issue categories.

The Greenbuild International Conference and Expo was held last month in Boston. The event was hosted by the U.S. Green Building Council to explore the latest green building products and technologies that can qualify for the Leadership in Energy and Environmental Design building rating system, a nationally known third-party certification program. For three days I immersed myself in green building products, technologies and education at Greenbuild. I came away comparing the propane industry to what is going on in the fastest-growing segment of the building industry. There are green opportunities for the propane industry, but we have some catching up to do. Read more»

Take aim at advertising Posted on 01 Oct 2008 in the Current Issue categories.

Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense. Read more»

Sales tools close at hand Posted on 01 Sep 2008 in the Current Issue categories.

Don't pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites. Read more»