Tom JaenickeLP Gas
Tom Jaenicke is known as “the propane guy” and works as an adviser and strategist to the energy industry. Check out his work at atomiksolutions.com. Tom is a propane industry veteran of several decades and can be reached at tom@atomikenergysolutions.com or by calling 810-252-7855.
Posts by Tom Jaenicke
Your peers will attend and look for that competitive edge, but will you? Read more»
Your trade partners and consumers look to you for energy education Read more»
You can offer ideas that will help homebuilders out of the current building slump. Read more»
The Greenbuild International Conference and Expo was held last month in Boston. The event was hosted by the U.S. Green Building Council to explore the latest green building products and technologies that can qualify for the Leadership in Energy and Environmental Design building rating system, a nationally known third-party certification program. For three days I immersed myself in green building products, technologies and education at Greenbuild. I came away comparing the propane industry to what is going on in the fastest-growing segment of the building industry. There are green opportunities for the propane industry, but we have some catching up to do. Read more»
Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense. Read more»
Don't pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites. Read more»
Marketing is even more important in the retail propane business today than it has been in the recent past. Skyrocketing energy prices, customer conservation, energy switching, global warming and the green movement are a few of the new considerations we didn't have to think about much just a few years ago. External factors are changing the propane business environment faster than at any time in the history of our industry. If marketing has been on the backburner in your company, you need to move it forward. Do it yourself or delegate marketing to a key employee if you want your propane business to succeed. Read more»
