Posts by Tom Jaenicke

Tomorrow’s energy won’t sell with yesterday’s marketing plan Posted on 08 Jul 2011 in the Current Issue categories.

As we approach propane’s second century, your business will need to adjust to the dynamic and challenging energy market. Read more»

Propane Energy Pod targets five key in-home applications Posted on 03 May 2011 in the Current Issue categories.

PERC is leading an effort to reverse this erosion of propane as the primary energy source inside the home. Read more»

Tax credits still a sales tool Posted on 10 Mar 2011 in the Current Issue categories.

Energy efficiency is still at the forefront of the new federal incentive program for residential construction. Read more»

Builders, consumers find efficiency messages easy to understand Posted on 09 Feb 2011 in the Current Issue categories.

The International Builders’ Show took place last month in Orlando, Fla., and I got to spend several days at the show and events surrounding it. It was easy to draw comparisons with past shows regarding how builders and exhibitors at the event treat energy. Read more»

Advanced code requirements key to softening the target Posted on 11 Jan 2011 in the Current Issue categories.

The Propane Education & Research Council has released a new study of the 2009 International Energy Conservation Code, conducted by Newport Partners LLC. Read more»

Comprehensive customer retention programs strengthen your business Posted on 01 May 2009 in the Current Issue categories.

Comprehensive customer retention programs can strengthen your business. Read more»

Legislation creates incentives for installation of energy-efficient technologies Posted on 01 Apr 2009 in the Current Issue categories.

Legislation enables consumers to cash in on new efficiency tax incentives. Read more»

Knowledge is power: Gain competitive edge at national propane show Posted on 01 Mar 2009 in the Current Issue categories.

Your peers will attend and look for that competitive edge, but will you? Read more»

Trade partners, consumers look to you for energy education Posted on 01 Feb 2009 in the Current Issue categories.

Your trade partners and consumers look to you for energy education Read more»

Propane can help homebuilders out of their slump Posted on 01 Jan 2009 in the Current Issue categories.

You can offer ideas that will help homebuilders out of the current building slump. Read more»