Tom Jaenicke
Tom Jaenicke is known as “the propane guy” and works as an adviser and strategist to the energy industry. Check out his work at atomiksolutions.com. Tom is a propane industry veteran of several decades and can be reached at tom@atomikenergysolutions.com or by calling 810-252-7855.
Posts by Tom Jaenicke
When the propane industry doesn’t address its old image, natural gas benefits. Read more»
Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image. Read more»
Marketing propane today is remarkably different than it was 50 years ago. Find out how. Read more»
Retailers need to find ways to do more than just deliver propane. Read more»
Despite occasional slumps, propane space heating keeps bouncing back. Read more»
Columnist Tom Jaenicke explores how propane would be positioned, had it been invented by Apple. Read more»
This column takes a look at how you can understand social media performance metrics that matter. Read more»
Is your company out in front of technology advances or being left behind? Read more»
Aging housing units with old appliances offer residential opportunities for propane marketers. Read more»
If your marketing follows one of these patterns, then it’s time to change your marketing strategy. Read more»
