Stealing customers is common in a shrinking propane market, but retailers can achieve organic growth through adding burner tips to existing customers. Read more»

Warm Thoughts Communications' Tom Jaenicke explains why now is a good time to start working on next year's marketing budget. Read more»

When the propane industry doesn’t address its old image, natural gas benefits. Read more»

Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image. Read more»

Marketing propane today is remarkably different than it was 50 years ago. Find out how. Read more»

Retailers need to find ways to do more than just deliver propane. Read more»

Despite occasional slumps, propane space heating keeps bouncing back. Read more»

Columnist Tom Jaenicke explores how propane would be positioned, had it been invented by Apple. Read more»

This column takes a look at how you can understand social media performance metrics that matter. Read more»

Is your company out in front of technology advances or being left behind? Read more»