Columnist Tom Jaenicke explores how propane would be positioned, had it been invented by Apple. Read more»

This column takes a look at how you can understand social media performance metrics that matter. Read more»

Is your company out in front of technology advances or being left behind? Read more»

Aging housing units with old appliances offer residential opportunities for propane marketers. Read more»

If your marketing follows one of these patterns, then it’s time to change your marketing strategy. Read more»

Building a marketing planning calendar is one of the first steps you should take if you expect your propane business to be successful in 2017. Read more»

It’s time to think about the lifetime customer value, rather than the transactional value. Read more»

Don’t let indifference toward online marketing build a wall between you and shoppers. Find out why. Read more»

Collecting customer email addresses and cellphone numbers is good for your business. Read more»

Some propane retailers spend too much of their resources trying to beat up on the competitors who don’t matter, instead of coming up with the right fight plan for electricity.... Read more»