Posts by Tom Jaenicke
If your marketing follows one of these patterns, then it’s time to change your marketing strategy. Read more»
Building a marketing planning calendar is one of the first steps you should take if you expect your propane business to be successful in 2017. Read more»
It’s time to think about the lifetime customer value, rather than the transactional value. Read more»
Don’t let indifference toward online marketing build a wall between you and shoppers. Find out why. Read more»
Collecting customer email addresses and cellphone numbers is good for your business. Read more»
Some propane retailers spend too much of their resources trying to beat up on the competitors who don’t matter, instead of coming up with the right fight plan for electricity.... Read more»
The typical propane business is usually in a new-customer sales funk this time of the year. The main focus is on keeping those bobtails rolling and delivering propane during the... Read more»
It is not too late to develop a fresh sales strategy for next year that incorporates the best sales targets and tactics that will take you beyond your past sales... Read more»
Some propane retailers spend a considerable amount of money and resources on marketing their company to prospective customers while ignoring their current “underserved” customer base. “Underserved” is a word I... Read more»
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief,... Read more»
