PERC names senior vice president for communications

The Propane Education & Research Council (PERC) added Tina Wilson as its senior vice president in charge of communications.

Wilson

Wilson will oversee the integrated communications and marketing strategy, which includes the “Propane Can Do That” campaign, industry communications, public relations and thought leadership, PERC explains.

“Tina arrives at PERC at an exciting time, as we launch the new [propane website] and unify our consumer education programs under the ‘Propane Can Do That banner,’” says Tucker Perkins, PERC president and CEO. “She brings a very diverse and strong background in communications, marketing, media relations, community engagement and public relations.”

Wilson previously worked on global corporate citizenship communications and external outreach initiatives at IBM. She focused on raising brand awareness and promoting stories nationally about the impact of IBM’s corporate citizenship initiatives.

Before IBM, Wilson had her own agency where she worked with a variety of national clients, including the American Kennel Club, Panera Bread and homebuilder Toll Brothers. She previously worked as the director of media relations for the Special Olympics World Summer Games in Raleigh, North Carolina. She has served as the press secretary for the office of the lieutenant governor of North Carolina, and as a reporter and producer for WSOC and WTVD television stations in Charlotte and Raleigh-Durham, North Carolina, respectively.

“I recently met with Tina after PERC asked her to come on board in this position,” says John Jessup, president of the North Carolina Propane Gas Association. “I was impressed with her questions focused on how PERC can better serve and bring value to the propane industry. As a native of North Carolina, I am delighted to have the opportunity to work with her.”

The North Carolina governor awarded Wilson with the “Order of the Long Leaf Pine,” the state’s highest civilian award for service. She was also named a top woman in business by the Triangle Business Journal.

“I am excited to be a part of the PERC leadership team,” Wilson says. “For the next couple of months, I want to listen and learn how PERC can best serve the propane industry.”