Tom Jaenicke
Tom Jaenicke is known as “the propane guy” and works as an adviser and strategist to the energy industry. Check out his work at atomiksolutions.com. Tom is a propane industry veteran of several decades and can be reached at tom@atomikenergysolutions.com or by calling 810-252-7855.
Posts by Tom Jaenicke
Tom Jaenicke, VP of propane marketing services at Warm Thoughts Communications, explains why propane is the best choice for on-site energy. Read more»
Propane retailers should play offense and point out the weaknesses of an electric-only world versus a propane partnership with electricity. Read more»
Tom Jaenicke examines the decarbonization push across the country and where the movement will leave the propane industry. Read more»
Propane marketers need to embrace technology to transact with younger generations as they increasingly purchase new homes in propane country. Read more»
Tom Jaenicke, vice president of propane marketing services for Warm Thoughts Communications, argues in favor of running propane operations sustainably. Read more»
Tom Jaenicke relates a few lessons the propane industry can learn about longevity from Mackinac Island's historic Grand Hotel. Read more»
Tom Jaenicke explains propane's advantages over electricity and encourages the propane industry to tell this story more forcefully on the national stage. Read more»
Tom Jaenicke explores why the propane industry should have a controlling stake in the tankless water heater market over other fuels. Read more»
Stealing customers is common in a shrinking propane market, but retailers can achieve organic growth through adding burner tips to existing customers. Read more»
Warm Thoughts Communications' Tom Jaenicke explains why now is a good time to start working on next year's marketing budget. Read more»
