Posts by Tom Jaenicke

Homebuilders were propane buyers at International Builders’ Show Posted on 01 Mar 2012 in the Current Issue categories.

The 2012 International Builders’ Show (IBS), held last month in Orlando, Fla., showed a modest increase in attendance. More than 50,000 attendees and 900 exhibits still make this one of the largest trade events in the country, in spite of the downturn in the building industry. Read more»

Negative advertising damages the industry’s image Posted on 09 Feb 2012 in the Current Issue categories.

With the recent increased acquisition activity in the propane industry, it may be tempting for neighboring propane marketers to go negative on their advertising, trying to take advantage of any temporary confusion that may be part of the business transition. Read more»

Time to connect with residential construction Posted on 06 Jan 2012 in the Current Issue categories.

Ignoring your residential propane business and pretending it will get better without your help is no longer an option, unless you are only in your business for the short term. Read more»

Major shift away from Yellow Pages advertising taking place Posted on 02 Nov 2011 in the Current Issue categories.

When is the last time you picked up the phonebook to look up a business in the Yellow Pages? Even in small-town America, it is just too easy to use your favorite search engine to search online with your computer or smart phone. Read more»

Tomorrow’s energy won’t sell with yesterday’s marketing plan Posted on 08 Jul 2011 in the Current Issue categories.

As we approach propane’s second century, your business will need to adjust to the dynamic and challenging energy market. Read more»

Propane Energy Pod targets five key in-home applications Posted on 03 May 2011 in the Current Issue categories.

PERC is leading an effort to reverse this erosion of propane as the primary energy source inside the home. Read more»

Tax credits still a sales tool Posted on 10 Mar 2011 in the Current Issue categories.

Energy efficiency is still at the forefront of the new federal incentive program for residential construction. Read more»

Builders, consumers find efficiency messages easy to understand Posted on 09 Feb 2011 in the Current Issue categories.

The International Builders’ Show took place last month in Orlando, Fla., and I got to spend several days at the show and events surrounding it. It was easy to draw comparisons with past shows regarding how builders and exhibitors at the event treat energy. Read more»

Advanced code requirements key to softening the target Posted on 11 Jan 2011 in the Current Issue categories.

The Propane Education & Research Council has released a new study of the 2009 International Energy Conservation Code, conducted by Newport Partners LLC. Read more»

Comprehensive customer retention programs strengthen your business Posted on 01 May 2009 in the Current Issue categories.

Comprehensive customer retention programs can strengthen your business. Read more»