PERC docket funds state environmental engagement partnership

April 7, 2021 By Brian Richesson

The Propane Education & Research Council (PERC) is accepting comments on a $2.3 million docket that will help fund partnerships with state entities and promote propane’s role in accelerating decarbonization efforts.

By rule, PERC must solicit comments before approving any proposed project costing $1.5 million or more.

According to the docket, the project provides funding to state entities for local media buys – mainly on digital platforms – to support PERC’s environmental campaigns.

PERC views its partnerships with state entities as critical to the success of increasing awareness of propane among consumers, specifically homeowners in propane country, and engaging the propane industry to participate in the unified effort. Engaging its audiences about the environmental benefits of propane is critical to the expansion of users and uses of propane, says the council.

The project aligns with PERC’s 2020-22 strategic plan, which calls for a focus on combating competing energy sources; climate change positioning; and energy and environmental conservation messaging. PERC also has a goal of increasing propane’s voice in the national energy conversation.

PERC expects at least 10 regional and state foundations/councils to participate in the first year of the program.

Comments on the funding request must be received by 5 p.m. Eastern on April 20 to receive consideration, says the council, which is scheduled to meet virtually on April 22.