PERC launches ‘Your Power Play’ campaign promoting propane reliability

The Propane Education & Research Council (PERC) has launched “Your Power Play,” an omnichannel campaign that uses hockey-inspired talk to position propane as a solution for energy resilience amid concerns about electric grid reliability. The campaign encourages energy decision-makers to gain “the ultimate energy advantage” by choosing propane over more expensive or less reliable energy sources.

According to the organization, the campaign includes 30 and 15-second spots highlighting propane’s benefits across six core markets, emphasizing its affordability, availability, reliability and safety.

“We are excited to share why propane is uniquely capable of providing solutions to many of the energy issues affecting our country today, like grid instability and skyrocketing costs,” says Tucker Perkins, president and CEO of PERC. “‘Your Power Play’ encourages American home and business owners to take control and embrace the opportunity to ensure their energy security with propane.”

Campaign assets are available to propane retailers through PERC’s resource catalog. Additional information is available at propane.com/powerplay.

About PERC

PERC is a nonprofit organization that provides propane safety and training programs and invests in research and development of propane-powered technologies. The organization is operated and funded by the propane industry.

Related Articles

PERC grant program expands propane autogas training to nine schools

PERC to deliver propane autogas and clean fleet solutions to ACT Expo

Interview with PERC Chairman Chris Hill