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About Allison Barwacz

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Allison Barwacz is the digital media manager for LP Gas magazine. Contact her at abarwacz@northcoastmedia.net or 216-706-3796.

Posts by Allison Barwacz

How to keep your business safe from cyberattacks Posted on 14 Apr 2020 in the Current Issue & Featured categories.

Cyberattacks often happen unexpectedly and can throw a company out of its digital comfort zone. With that in mind, check out some tips for ensuring your websites and information stay safe. Read more»

LinkedIn optimization for propane marketers Posted on 17 Mar 2020 in the Blue Flame Blog & Current Issue & Featured categories.

Here’s how propane retailers can use LinkedIn to their benefit to connect, recruit hires, provide insights and news, and share opportunities. Read more»

Make your digital ad campaign a success Posted on 13 Feb 2020 in the Blue Flame Blog categories.

There’s no denying that we’ve seen a rise in digital ad campaigns during the past few years, and it’s no surprise as to why: They’re flexible, measurable and customizable. Read more»

Digital trends to expect in 2020 Posted on 23 Jan 2020 in the Blue Flame Blog categories.

The new year won’t be an exception to the quickly evolving tech environment in which we live. Here are some digital trends you can expect to see in 2020. Read more»

Retailers reap digital benefits Posted on 26 Dec 2019 in the Blue Flame Blog categories.

From marketing to hiring, social media is becoming a more familiar norm for the propane industry, say attendees of the 2019 LP Gas Growth Summit. Read more»

Social media under fire Posted on 05 Dec 2019 in the Blue Flame Blog categories.

Allison Barwacz presents what retailers can learn from the recent controversy regarding political advertising on social media platforms. Read more»

Mastering visual storytelling Posted on 31 Oct 2019 in the Blue Flame Blog categories.

Allison Barwacz explains the importance of using imagery on digital platforms and offers a guide to incorporating visual content effectively. Read more»

How to use social media to recruit new hires Posted on 10 Oct 2019 in the Blue Flame Blog categories.

Allison Barwacz presents part two of a two-part series on using social media to gain new hires, addressing how to best leverage your social media platforms. Read more»

Why propane retailers should use social media to recruit new hires Posted on 04 Oct 2019 in the Blue Flame Blog categories.

Allison Barwacz presents part one of a two-part series on using social media to gain new employees, addressing why social media is an essential hiring tool. Read more»

Highlighting community service online boosts recognition Posted on 26 Sep 2019 in the Blue Flame Blog categories.

Social media is a useful tool for sharing your company’s community service projects, which can help your operation gain recognition. Read more»