Tom Jaenicke
Posts by Tom Jaenicke
Tom Jaenicke explains why the propane industry is warming up to the renewable propane option and how to source, market and sell renewable propane. Read more»
Gas ban bureaucrats ignore issues with electric stoves and would have consumers believe that indoor air quality is compromised when cooking with propane. Read more»
Tom Jaenicke suggests propane retailers let their customers know that they share the pain of higher energy prices caused by inflation. Read more»
Homebuyers will ask why they should add propane if their homes are already wired solely to use electricity. Propane marketers need to be ready to respond. Read more»
Tom Jaenicke argues that the propane industry needs more tools to market the future of propane and to preserve energy choice. Read more»
Here is how to get involved with the environmental campaign from the Propane Education & Research Council to benefit your propane business. Read more»
According to Tom Jaenicke, the propane industry needs to work on recruiting and hiring employees who are seeking a career. Read more»
Advertising the reality that propane offers – cost savings, dependability and clean energy – is in a retailer’s best interest. Read more»
In the time of climate activism, there are several steps propane retailers can take to promote propane as a clean-energy solution. Read more»
Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent. Read more»
