Media: LP Gas Magazine

About Tom Jaenicke

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Posts by Tom Jaenicke

Understanding the propane versus natural gas conversation Posted on 21 Aug 2018 in the Current Issue & Featured categories.

When the propane industry doesn’t address its old image, natural gas benefits. Read more»

Creating a marketing brand for your image Posted on 01 Jun 2018 in the Current Issue & Featured categories.

Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image. Read more»

How propane marketing has changed in the past 50 years Posted on 16 Apr 2018 in the Current Issue & Featured categories.

Marketing propane today is remarkably different than it was 50 years ago. Find out how. Read more»

Marketing propane’s extensive range of applications Posted on 05 Feb 2018 in the Current Issue & Featured categories.

Retailers need to find ways to do more than just deliver propane. Read more»

Propane space heating bounces back Posted on 01 Jan 2018 in the Current Issue & Featured categories.

Despite occasional slumps, propane space heating keeps bouncing back. Read more»

What if Apple invented propane? Posted on 20 Dec 2017 in the Current Issue & Featured categories.

Columnist Tom Jaenicke explores how propane would be positioned, had it been invented by Apple. Read more»

Understanding social media metrics Posted on 04 Sep 2017 in the Current Issue & Featured categories.

This column takes a look at how you can understand social media performance metrics that matter. Read more»

Adapting to advances in propane technology Posted on 03 Jul 2017 in the Current Issue & Featured categories.

Is your company out in front of technology advances or being left behind? Read more»

Opportunities for propane marketers in aging housing units Posted on 08 May 2017 in the Current Issue & Featured categories.

Aging housing units with old appliances offer residential opportunities for propane marketers. Read more»

Determining when to change your marketing strategy Posted on 03 Mar 2017 in the Current Issue & Featured categories.

If your marketing follows one of these patterns, then it’s time to change your marketing strategy. Read more»