Media: LP Gas Magazine

About Tom Jaenicke

rss feed

Posts by Tom Jaenicke

Let’s get serious about the national energy conversation Posted on 20 Jun 2019 in the Blue Flame Blog categories.

Tom Jaenicke explains propane's advantages over electricity and encourages the propane industry to tell this story more forcefully on the national stage. Read more»

Tankless water heating: a market propane should own Posted on 26 Feb 2019 in the Current Issue & Featured categories.

Tom Jaenicke explores why the propane industry should have a controlling stake in the tankless water heater market over other fuels. Read more»

Organic growth vs. organic theft in retail propane Posted on 02 Jan 2019 in the Current Issue & Featured categories.

Stealing customers is common in a shrinking propane market, but retailers can achieve organic growth through adding burner tips to existing customers. Read more»

Track marketing ratios to fine-tune your budget Posted on 19 Oct 2018 in the Current Issue & Featured & Uncategorized categories.

Warm Thoughts Communications' Tom Jaenicke explains why now is a good time to start working on next year's marketing budget. Read more»

Understanding the propane versus natural gas conversation Posted on 21 Aug 2018 in the Current Issue & Featured categories.

When the propane industry doesn’t address its old image, natural gas benefits. Read more»

Creating a marketing brand for your image Posted on 01 Jun 2018 in the Current Issue & Featured categories.

Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image. Read more»

How propane marketing has changed in the past 50 years Posted on 16 Apr 2018 in the Current Issue & Featured categories.

Marketing propane today is remarkably different than it was 50 years ago. Find out how. Read more»

Marketing propane’s extensive range of applications Posted on 05 Feb 2018 in the Current Issue & Featured categories.

Retailers need to find ways to do more than just deliver propane. Read more»

Propane space heating bounces back Posted on 01 Jan 2018 in the Current Issue & Featured categories.

Despite occasional slumps, propane space heating keeps bouncing back. Read more»

What if Apple invented propane? Posted on 20 Dec 2017 in the Current Issue & Featured categories.

Columnist Tom Jaenicke explores how propane would be positioned, had it been invented by Apple. Read more»