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About Tom Jaenicke

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Posts by Tom Jaenicke

Propane customers’ user experience builds industry image Posted on 13 Apr 2021 in the Current Issue & Featured & From the Magazine categories.

Advertising the reality that propane offers – cost savings, dependability and clean energy – is in a retailer’s best interest. Read more»

Promoting propane’s place in a clean-energy future Posted on 04 Mar 2021 in the Blue Flame Blog & Current Issue & From the Magazine categories.

In the time of climate activism, there are several steps propane retailers can take to promote propane as a clean-energy solution. Read more»

A successful brand strategy can help increase revenue Posted on 31 Dec 2020 in the Blue Flame Blog & Current Issue & From the Magazine categories.

Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent. Read more»

Integrating propane into the renewable energy marketplace Posted on 19 Nov 2020 in the Blue Flame Blog & Current Issue & From the Magazine categories.

Renewable propane gas is becoming increasingly available in several parts of the country, and efforts are underway to bring it much deeper into the renewable energy marketplace. Read more»

Help realtors sell propane-powered homes, businesses Posted on 25 Aug 2020 in the Current Issue & Featured categories.

While some priorities have shifted over the years, here are the longstanding advantages of propane that realtors need to hear more about. Read more»

Fine-tune your marketing plan Posted on 25 Jun 2020 in the Blue Flame Blog & Current Issue categories.

As consumers emerge from the pandemic world in which they have lived for the past several months, many of their buying habits and expectations of doing business have changed. Read more»

Propane provides energy dependability and security Posted on 27 Apr 2020 in the Current Issue & Featured categories.

Tom Jaenicke, VP of propane marketing services at Warm Thoughts Communications, explains why propane is the best choice for on-site energy. Read more»

LPG, electricity partner well Posted on 27 Feb 2020 in the Blue Flame Blog & Current Issue categories.

Propane retailers should play offense and point out the weaknesses of an electric-only world versus a propane partnership with electricity. Read more»

When emotions drive energy policy Posted on 03 Jan 2020 in the Current Issue & Featured categories.

Tom Jaenicke examines the decarbonization push across the country and where the movement will leave the propane industry. Read more»

Young homebuyers are gravitating toward propane country Posted on 18 Nov 2019 in the Current Issue & Featured categories.

Propane marketers need to embrace technology to transact with younger generations as they increasingly purchase new homes in propane country. Read more»