Bergquist appoints directors of business automation and AI, marketing

Bergquist Inc. is strengthening its customer support with the addition of Trevor Brewster as director of business automation and AI, a newly created role, and Natalya Zaytseva as director of marketing.

Brewster has spent more than two decades working in entrepreneurship, business management and customer service related roles, with a foundation in technology and finance.

In his new role, Brewster will identify opportunities where automation and AI streamline workflows and reduce repetitive tasks, allowing employees to focus on customer support. This work will include the implementation of tools designed to centralize product information and preserve institutional knowledge to enhance efficiency and responsiveness to customer service.

“I’m excited to join Bergquist at such a pivotal time,” says Brewster. “By bringing automation and AI into the organization’s daily operations, we can simplify complex processes, reduce manual tasks and ultimately serve our customers faster and more effectively. These innovations aren’t about replacing people; they’re about giving our team the tools to focus on what matters most, building stronger relationships with our customers.”

Zaytseva has over two decades of marketing leadership experience, previously serving as marketing director at Crystal Flash Energy and head of marketing operations at Merlin. In her previous role as Americas marketing director at X-Rite Pantone, Zaytseva developed and executed regional commercialization strategies, strengthening lead generation and inside sales functions to achieve the company’s growth goals.

“This is an amazing opportunity to be part of a company that is truly committed to its customers and the industry,” says Zaytseva. “I look forward to applying my experience in marketing and in the energy industry to expand Bergquist’s already-strong brand presence, connect more meaningfully with our customers and ensure our strategies directly support their goals as well as the company’s long-term vision.”

In her new role, Zaytseva will be responsible for advancing Bergquist’s marketing strategy, focusing on expanding brand visibility, deepening customer relationships and aligning market initiatives with business development goals.

“These appointments reflect our commitment to continuous innovation and our focus on providing customers with the best possible experience,” says Lauren Clark, Bergquist CEO. “With Trevor spearheading automation and AI initiatives, and Natalya shaping our marketing vision, we are further strengthening our ability to anticipate customer needs and deliver meaningful solutions that help them grow their businesses. These appointments underscore our mission to combine innovation with expertise, ensuring that our customers have the tools, resources and support they need to succeed.”