Start a YouTube channel for your company in 2023. (Photo: Maxxa_Satori/iStock / Getty Images Plus/Getty Images)

Build propane’s presence on YouTube

February 2, 2023 By Danielle Pesta

As you put together marketing plans for 2023, make sure to include video. Start a YouTube channel for your propane company this year.

This article is tagged with digital media, marketing, Technology, the digital space, video and posted in Current Issue, Featured, From the Magazine

Embrace ‘grid anxiety’ opportunities

January 26, 2023 By Tom Jaenicke

With rising anxiety about grid reliability, Tom Jaenicke explains why propane retailers should make power generation a part of their propane future.

This article is tagged with electricity, Electrification, marketing, Marketing Mix, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

Photo: Blue Planet Studio/iStock / Getty Images Plus/Getty Images

Find top propane talent online

January 19, 2023 By Danielle Pesta

Learn how to use digital recruiting strategies to hire and retain new employees for your propane business.

This article is tagged with digital media, Employee hiring, employee recruitment, hiring, marketing, Propane Ninja, the digital space, workforce development and posted in Blue Flame Blog, Current Issue, From the Magazine

Become a propane brand ambassador on LinkedIn

December 1, 2022 By Danielle Pesta

Follow these four steps to create a LinkedIn presence that will help you build strong relationships in the propane industry.

This article is tagged with digital media, LinkedIn, marketing, networking, social media, the digital space, training and posted in Blue Flame Blog, Current Issue, From the Magazine

Chris Everett, general manager of Fallbrook Propane Gas, is overseeing the creation of a new marketing campaign that promotes propane as a clean energy source. (Image courtesy of Endpoint - Chris Everett & Dominic Padua)

LPG Spotlight: Fallbrook Propane Gas Co.

November 22, 2022 By Chris Lewis

California marketer Fallbrook Propane Gas Co. aims to showcase propane’s eco-friendliness to the public with a marketing campaign.

This article is tagged with California, clean energy, Energy Distribution Partners (EDP), LPG Spotlight, marketing, Propane Education & Research Council (PERC) and posted in Current Issue, Featured, From the Magazine

5 steps to a website that works for you

September 22, 2022 By Danielle Pesta

Here are five steps to build a website that serves as a homebase for your propane company’s brand reputation and a resource for customers.

This article is tagged with digital media, marketing, Technology, the digital space, website and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: Jodi Jacobson/iStock / Getty Images Plus/Getty Images

Tips to market propane to the millennial homebuyer

September 6, 2022 By Carly Bemer

Millennials have infiltrated the homebuying market. Here is why propane retailers should market to these potential customers.

This article is tagged with marketing, millennials, National Association of Home Builders (NAHB), National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), propane retailers, residential heating market, residential propane, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Photo: Maudib/iStock / Getty Images Plus/Getty Images

Give homebuilders, remodelers some propane love

August 30, 2022 By Tom Jaenicke

Tom Jaenicke encourages propane retailers to stop taking homebuilders and remodelers for granted on their energy choices.

This article is tagged with clean energy, community relations, construction professionals, marketing, Marketing Mix, tom jaenicke, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Photo: PonyWang/iStock / Getty Images Plus/Getty Images

Communicate effectively with email

August 25, 2022 By Danielle Pesta

Communicating with customers though email isn’t going away. Find out how to convert more propane customers with the right email messaging.

This article is tagged with communication, community outreach, digital media, Environmental messaging, marketing, rebranding, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

LPG Spotlight: Phillips Energy

August 23, 2022 By Carly Bemer

Virginia propane retailer Phillips Energy is dedicated to raising awareness about Alzheimer’s disease, surpassing $100,000 in donations in nine years.

This article is tagged with community outreach, LPG Spotlight, marketing, Phillips Energy, Virginia and posted in Current Issue, Featured, From the Magazine

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TAG: marketing