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Create meaningful customer communication

May 25, 2023 By Tom Jaenicke

In his latest column, Tom Jaenicke encourages retailers to let customers know about the sustainability of the propane business.

This article is tagged with communication, customer relations, customer retention, customer service, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Seek decision-making support from industry colleagues

March 23, 2023 By Christopher Caywood

When making decisions for your propane operation, talking with benchmarking colleagues can help you evaluate product options and possible trade-offs.

This article is tagged with Benchmarking Council, Caywood Propane Gas Inc., Christopher Caywood, customer service, marketing, National Propane Gas Association (NPGA), retailer technology, software, tank monitoring, website and posted in Blue Flame Blog, Current Issue, From the Magazine

Cargas enters consulting partnership with HubSpot

March 1, 2023 By Ellen Kriz

As a consulting partner, Cargas will implement HubSpot Marketing Hub and integrate the system with its other ERP and CRM product offerings.

This article is tagged with Cargas, marketing, Nate Scott, propane software and posted in News

Start a YouTube channel for your company in 2023. (Photo: Maxxa_Satori/iStock / Getty Images Plus/Getty Images)

Build propane’s presence on YouTube

February 2, 2023 By Danielle Pesta

As you put together marketing plans for 2023, make sure to include video. Start a YouTube channel for your propane company this year.

This article is tagged with digital media, marketing, Technology, the digital space, video and posted in Current Issue, Featured, From the Magazine

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Embrace ‘grid anxiety’ opportunities

January 26, 2023 By Tom Jaenicke

With rising anxiety about grid reliability, Tom Jaenicke explains why propane retailers should make power generation a part of their propane future.

This article is tagged with electricity, Electrification, marketing, Marketing Mix, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

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Find top propane talent online

January 19, 2023 By Danielle Pesta

Learn how to use digital recruiting strategies to hire and retain new employees for your propane business.

This article is tagged with digital media, Employee hiring, employee recruitment, hiring, marketing, Propane Ninja, the digital space, workforce development and posted in Blue Flame Blog, Current Issue, From the Magazine

Become a propane brand ambassador on LinkedIn

December 1, 2022 By Danielle Pesta

Follow these four steps to create a LinkedIn presence that will help you build strong relationships in the propane industry.

This article is tagged with digital media, LinkedIn, marketing, networking, social media, the digital space, training and posted in Blue Flame Blog, Current Issue, From the Magazine

Chris Everett, general manager of Fallbrook Propane Gas, is overseeing the creation of a new marketing campaign that promotes propane as a clean energy source. (Image courtesy of Endpoint - Chris Everett & Dominic Padua)

LPG Spotlight: Fallbrook Propane Gas Co.

November 22, 2022 By Chris Lewis

California marketer Fallbrook Propane Gas Co. aims to showcase propane’s eco-friendliness to the public with a marketing campaign.

This article is tagged with California, clean energy, Energy Distribution Partners (EDP), LPG Spotlight, marketing, Propane Education & Research Council (PERC) and posted in Current Issue, Featured, From the Magazine

5 steps to a website that works for you

September 22, 2022 By Danielle Pesta

Here are five steps to build a website that serves as a homebase for your propane company’s brand reputation and a resource for customers.

This article is tagged with digital media, marketing, Technology, the digital space, website and posted in Blue Flame Blog, Current Issue, From the Magazine

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Tips to market propane to the millennial homebuyer

September 6, 2022 By Carly Bemer

Millennials have infiltrated the homebuying market. Here is why propane retailers should market to these potential customers.

This article is tagged with marketing, millennials, National Association of Home Builders (NAHB), National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), propane retailers, residential heating market, residential propane, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

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TAG: marketing