5 steps to a website that works for you

September 22, 2022 By Danielle Pesta

Here are five steps to build a website that serves as a homebase for your propane company’s brand reputation and a resource for customers.

This article is tagged with digital media, marketing, Technology, the digital space, website and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: Jodi Jacobson/iStock / Getty Images Plus/Getty Images

Tips to market propane to the millennial homebuyer

September 6, 2022 By Carly Bemer

Millennials have infiltrated the homebuying market. Here is why propane retailers should market to these potential customers.

This article is tagged with marketing, millennials, National Association of Home Builders (NAHB), National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), propane retailers, residential heating market, residential propane, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Photo: Maudib/iStock / Getty Images Plus/Getty Images

Give homebuilders, remodelers some propane love

August 30, 2022 By Tom Jaenicke

Tom Jaenicke encourages propane retailers to stop taking homebuilders and remodelers for granted on their energy choices.

This article is tagged with clean energy, community relations, construction professionals, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Photo: PonyWang/iStock / Getty Images Plus/Getty Images

Communicate effectively with email

August 25, 2022 By Danielle Pesta

Communicating with customers though email isn’t going away. Find out how to convert more propane customers with the right email messaging.

This article is tagged with communication, community outreach, digital media, Environmental messaging, marketing, rebranding, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

LPG Spotlight: Phillips Energy

August 23, 2022 By Carly Bemer

Virginia propane retailer Phillips Energy is dedicated to raising awareness about Alzheimer’s disease, surpassing $100,000 in donations in nine years.

This article is tagged with community outreach, LPG Spotlight, marketing, Phillips Energy, Virginia and posted in Current Issue, Featured, From the Magazine

Photo: B4LLS/iStock / Getty Images Plus/Getty Images

Document your business with video

August 2, 2022 By Danielle Pesta

Propane retailers should consider using video to engage customers, boost brand recognition and educate on the benefits of propane.

This article is tagged with customer relations, digital media, marketing, Propane Education & Research Council (PERC), the digital space, video and posted in Current Issue, Featured, From the Magazine

Photo: Dzmitry Dzemidovich/iStock / Getty Images Plus/Getty Images

Digging into DEI

July 18, 2022 By Carly Bemer

Propane industry members offer tips to improve diversity, equity and inclusion efforts while also growing the business.

This article is tagged with Blue Rhino, customer relations, Electrification, Employee hiring, employee recruitment, employee retention, employees, Ferrellgas, hiring, Lakes Gas, marketing, UGI Corp. and posted in Current Issue, Featured, From the Magazine

Renewable propane is a reality

July 7, 2022 By Tom Jaenicke

Tom Jaenicke explains why the propane industry is warming up to the renewable propane option and how to source, market and sell renewable propane.

This article is tagged with marketing, Marketing Mix, renewable energy, renewable propane, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Meet propane customers on Google

June 23, 2022 By Danielle Pesta

Having an optimized website and strong SEO will boost the online presence of propane retailers and help them market to customers using Google.

This article is tagged with digital media, marketing, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

Uncover digital marketing strategies

May 27, 2022 By Danielle Pesta

PERC’s 2022 Energy for Everyone Marketing Conference educated propane industry members on digital marketing tactics to improve marketing strategies.

This article is tagged with digital media, education, marketing, Minnesota, Propane Education & Research Council (PERC), the digital space, trade shows and posted in Current Issue, Featured, From the Magazine

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TAG: marketing