New Autogas Pavilion part of expanded educational program in Atlanta

March 9, 2015 By Tom Jaenicke and LP Gas

The Southeastern Convention & International Propane Expo on April 11-13 will be held at the Georgia World Congress…

This article is tagged with ATomiK Creative Solutions, autogas, marketing, Marketing Mix, National Propane Gas Association (NPGA), PERC, Propane Education & Research Council (PERC), Southeastern Convention & International Propane Expo, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Events

Water Heater Photo courtesy of Navien Inc.

What new energy efficiency regulations mean for propane marketers

March 6, 2015 By Brian Richesson

New federal standards designed to boost the energy efficiency of water heaters take effect in April and have…

This article is tagged with ATomiK Creative Solutions, Brian Richesson, Department of Energy (DOE), energy efficiency, heating, Navien, Newport Partners, PERC, Propane Education & Research Council (PERC), Rinnai, tom jaenicke, U.S. Energy Information Administration (EIA), water heaters and posted in Current Issue, Featured

Wind-generated electricity faces headwinds from homeowners

December 18, 2014 By Tom Jaenicke and LP Gas

The propane industry has had decades of experience in dealing with the “Not in my backyard” battle cry…

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The value of your business is the result of your own actions

October 19, 2014 By Tom Jaenicke and LP Gas

The phrase “You reap what you sow” has roots in early Christianity and can also be applied in…

This article is tagged with ATomiK Creative Solutions, marketing, Marketing Mix, propane retail operation, propane retail operations, tom jaenicke and posted in Current Issue

3 propane price-protection strategies

August 26, 2014 By Tom Jaenicke and LP Gas

Weigh your options to shield customers from runaway propane prices A confluence of events last winter put pressure…

This article is tagged with ATomiK Creative Solutions, marketing, Marketing Mix, tom jaenicke and posted in Current Issue

Natural gas pipelines advance into propane territory; LPG leaders take notice

August 26, 2014 By James Guyette and LP Gas

Something smells rotten to numerous propane providers, and it’s not just the mercaptan odor that signals the…

This article is tagged with ATomiK Creative Solutions, Baron Glassgow, David Lowe, Michigan, Michigan Propane Gas Association (MPGA), Missouri, Missouri Propane Gas Association (MPGA), National Propane Gas Association (NPGA), Pacific Propane Gas Association, Pro Image Communications, residential, state association, Steve Ahrens, tom jaenicke and posted in Current Issue, Featured

Next wave of PERC sales training has new educational options

September 18, 2012 By Tom Jaenicke

The research and development pipeline at the Propane Education & Research Council (PERC) is beginning to produce advanced…

This article is tagged with ATomiK Creative Solutions, business management, education, marketer technology and sales training, mtst, Patrick Hyland, PERC, propane, propane marketers, propane retailers, tom jaenicke, training and posted in Current Issue

Focus customers on efficiency to get desired cost savings

July 2, 2012 By Tom Jaenicke

Expect natural gas public utilities to become increasingly aggressive in switching homeowners from propane to natural gas for the primary energy source for their homes.

This article is tagged with ATomiK Creative Solutions, marketing, Marketing Mix, PERC, Propane Education & Research Council (PERC), tom jaenicke and posted in Current Issue

Who oversees your marketing?

August 1, 2008 By Tom Jaenicke

Marketing is even more important in the retail propane business today than it has been in the recent past. Skyrocketing energy prices, customer conservation, energy switching, global warming and the green movement are a few of the new considerations we didn’t have to think about much just a few years ago. External factors are changing the propane business environment faster than at any time in the history of our industry. If marketing has been on the backburner in your company, you need to move it forward. Do it yourself or delegate marketing to a key employee if you want your propane business to succeed.