A successful brand strategy can help increase revenue

December 31, 2020 By Tom Jaenicke

Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent.

This article is tagged with brand strategy, branding, marketing mix, propane, propane industry, propane retailers, rebranding, social media, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Marketers should share propane’s advantages and address myths surrounding LPG with local realtors. Photo: Feverpitched/iStock / Getty Images Plus/Getty Images

Help realtors sell propane-powered homes, businesses

August 25, 2020 By Tom Jaenicke

While some priorities have shifted over the years, here are the longstanding advantages of propane that realtors need to hear more about.

This article is tagged with marketing mix, PERC, propane marketers, propane marketing, real estate, realtors, realty, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

Industry leaders found M&A consultation group

August 20, 2020 By Sarah Peecher

Blue Peak Resources started business on Aug. 1 to help owners navigate the process of selling their business more effectively.

This article is tagged with American Cylinder Exchange, Blue Peak Resources, John Armentano, mergers and acquisitions, Michael Gioffre, tom jaenicke and posted in News

propane tank residential home. Photo: iStock.com/DonNichols

Propane provides energy dependability and security

April 27, 2020 By Tom Jaenicke

Tom Jaenicke, VP of propane marketing services at Warm Thoughts Communications, explains why propane is the best choice for on-site energy.

This article is tagged with marketing mix, propane, propane energy, propane partnership, propane-solar, solar energy, tom jaenicke and posted in Current Issue, Featured

LPG, electricity partner well

February 27, 2020 By Tom Jaenicke

Propane retailers should play offense and point out the weaknesses of an electric-only world versus a propane partnership with electricity.

This article is tagged with electricity, energy infrastructure, marketing mix, propane generators, tom jaenicke and posted in Blue Flame Blog, Current Issue

About 33 percent of all energy-related carbon dioxide emissions in the United States is from the production of electric power, according to the Energy Information Administration. Photo: xuanhuongho/iStock / Getty Images Plus/Getty Images

When emotions drive energy policy

January 3, 2020 By Tom Jaenicke

Tom Jaenicke examines the decarbonization push across the country and where the movement will leave the propane industry.

This article is tagged with climate change, decarbonization, national propane gas association, NPGA, PERC, propane education & research council, tom jaenicke, U.S. energy, Warm Thoughts Communications and posted in Current Issue, Featured

Propane marketers should learn to embrace and prepare for the young homebuyer generation. Photo: iStock.com/Paul Bradbury

Young homebuyers are gravitating toward propane country

November 18, 2019 By Tom Jaenicke

Propane marketers need to embrace technology to transact with younger generations as they increasingly purchase new homes in propane country.

This article is tagged with home buying, Homebuyers, Marketing Mix column, National Association of Home Builders, propane country, the U.S. Census Bureau, tom jaenicke, Warm Thoughts Communications, Zillow and posted in Current Issue, Featured

A circular economy uses resources efficiently and minimizes waste. Photo: iStock.com/BsWei

Public interest in sustainability invites opportunities for LPG retailers

September 24, 2019 By Tom Jaenicke

Tom Jaenicke, vice president of propane marketing services for Warm Thoughts Communications, argues in favor of running propane operations sustainably.

This article is tagged with Clean American Energy, clean energy, Marketing Mix column, propane, sustainability, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured

Of the 11 wooden-structured hotels in the United States with over 200 rooms, the Grand Hotel is the only one under private ownership. Photo: iStock.com/ehrlif

Building a long-lasting propane business

September 4, 2019 By Tom Jaenicke

Tom Jaenicke relates a few lessons the propane industry can learn about longevity from Mackinac Island’s historic Grand Hotel.

This article is tagged with Grand Hotel, Mackinac Island, Marketing Mix column, tom jaenicke and posted in Current Issue, Featured

Let’s get serious about the national energy conversation

June 20, 2019 By Tom Jaenicke

Tom Jaenicke explains propane’s advantages over electricity and encourages the propane industry to tell this story more forcefully on the national stage.

This article is tagged with electricity, green energy, Marketing Mix column, national energy plan, PERC, propane education & research council, tom jaenicke and posted in Blue Flame Blog

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TAG: tom jaenicke