Tom Jaenicke explains propane’s advantages over electricity and encourages the propane industry to tell this story more forcefully on the national stage.
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Tom Jaenicke explores why the propane industry should have a controlling stake in the tankless water heater market over other fuels.
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Stealing customers is common in a shrinking propane market, but retailers can achieve organic growth through adding burner tips to existing customers.
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Warm Thoughts Communications’ Tom Jaenicke explains why now is a good time to start working on next year’s marketing budget.
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When the propane industry doesn’t address its old image, natural gas benefits.
Read More Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image.
Read More Marketing propane today is remarkably different than it was 50 years ago. Find out how.
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Members of LP Gas magazine’s editorial advisory board share some highlights on working in the propane industry.
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Take a look at some photos from recent LP gas-related events, including the National Propane Gas Association winter board meeting.
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Retailers need to find ways to do more than just deliver propane.
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