Photo: Bill Oxford/iStock / Getty Images Plus/Getty Images

Propane customers’ user experience builds industry image

April 13, 2021 By Tom Jaenicke

Advertising the reality that propane offers – cost savings, dependability and clean energy – is in a retailer’s best interest.

This article is tagged with Electrification, LPG, marketing mix, propane, propane customers, propane industry messaging, propane marketing, propane retailers, tom jaenicke and posted in Current Issue, Featured, From the Magazine

Promoting propane’s place in a clean-energy future

March 4, 2021 By Tom Jaenicke

In the time of climate activism, there are several steps propane retailers can take to promote propane as a clean-energy solution.

This article is tagged with clean energy, climate change, Electrification, fossil fuels, marketing mix, propane, propane retailers, renewable propane, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

A successful brand strategy can help increase revenue

December 31, 2020 By Tom Jaenicke

Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent.

This article is tagged with brand strategy, branding, marketing mix, propane, propane industry, propane retailers, rebranding, social media, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Marketers should share propane’s advantages and address myths surrounding LPG with local realtors. Photo: Feverpitched/iStock / Getty Images Plus/Getty Images

Help realtors sell propane-powered homes, businesses

August 25, 2020 By Tom Jaenicke

While some priorities have shifted over the years, here are the longstanding advantages of propane that realtors need to hear more about.

This article is tagged with marketing mix, PERC, propane marketers, propane marketing, real estate, realtors, realty, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

Industry leaders found M&A consultation group

August 20, 2020 By Sarah Peecher

Blue Peak Resources started business on Aug. 1 to help owners navigate the process of selling their business more effectively.

This article is tagged with American Cylinder Exchange, Blue Peak Resources, John Armentano, mergers and acquisitions, Michael Gioffre, tom jaenicke and posted in News

propane tank residential home. Photo: iStock.com/DonNichols

Propane provides energy dependability and security

April 27, 2020 By Tom Jaenicke

Tom Jaenicke, VP of propane marketing services at Warm Thoughts Communications, explains why propane is the best choice for on-site energy.

This article is tagged with marketing mix, propane, propane energy, propane partnership, propane-solar, solar energy, tom jaenicke and posted in Current Issue, Featured

LPG, electricity partner well

February 27, 2020 By Tom Jaenicke

Propane retailers should play offense and point out the weaknesses of an electric-only world versus a propane partnership with electricity.

This article is tagged with electricity, energy infrastructure, marketing mix, propane generators, tom jaenicke and posted in Blue Flame Blog, Current Issue

About 33 percent of all energy-related carbon dioxide emissions in the United States is from the production of electric power, according to the Energy Information Administration. Photo: xuanhuongho/iStock / Getty Images Plus/Getty Images

When emotions drive energy policy

January 3, 2020 By Tom Jaenicke

Tom Jaenicke examines the decarbonization push across the country and where the movement will leave the propane industry.

This article is tagged with climate change, decarbonization, national propane gas association, NPGA, PERC, propane education & research council, tom jaenicke, U.S. energy, Warm Thoughts Communications and posted in Current Issue, Featured

Propane marketers should learn to embrace and prepare for the young homebuyer generation. Photo: iStock.com/Paul Bradbury

Young homebuyers are gravitating toward propane country

November 18, 2019 By Tom Jaenicke

Propane marketers need to embrace technology to transact with younger generations as they increasingly purchase new homes in propane country.

This article is tagged with home buying, Homebuyers, Marketing Mix column, National Association of Home Builders, propane country, the U.S. Census Bureau, tom jaenicke, Warm Thoughts Communications, Zillow and posted in Current Issue, Featured

A circular economy uses resources efficiently and minimizes waste. Photo: iStock.com/BsWei

Public interest in sustainability invites opportunities for LPG retailers

September 24, 2019 By Tom Jaenicke

Tom Jaenicke, vice president of propane marketing services for Warm Thoughts Communications, argues in favor of running propane operations sustainably.

This article is tagged with Clean American Energy, clean energy, Marketing Mix column, propane, sustainability, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured

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TAG: tom jaenicke