Next wave of PERC sales training has new educational options
September 18, 2012 By Tom Jaenicke
The research and development pipeline at the Propane Education & Research Council (PERC) is beginning to produce advanced…
Read More Focus customers on efficiency to get desired cost savings
July 2, 2012 By Tom Jaenicke
Expect natural gas public utilities to become increasingly aggressive in switching homeowners from propane to natural gas for the primary energy source for their homes.
Read More Who oversees your marketing?
August 1, 2008 By Tom Jaenicke
Marketing is even more important in the retail propane business today than it has been in the recent past. Skyrocketing energy prices, customer conservation, energy switching, global warming and the green movement are a few of the new considerations we didn’t have to think about much just a few years ago. External factors are changing the propane business environment faster than at any time in the history of our industry. If marketing has been on the backburner in your company, you need to move it forward. Do it yourself or delegate marketing to a key employee if you want your propane business to succeed.
Read More Let’s grow your business
July 1, 2008 By LP Gas
The re-engineering of LP Gas magazine continues with my acceptance of the challenge of writing a monthly column on marketing that relates to the propane industry.
Read More Gassing up your propane sales
February 1, 2008 By LP Gas
With today’s heated competitive climate over ever-tightening American energy dollars, being an order-taker and sitting back waiting for the telephone to ring has gone the way of the malt shop, bell-bottoms and mullets.
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