Expect natural gas public utilities to become increasingly aggressive in switching homeowners from propane to natural gas for the primary energy source for their homes.
Read More Marketing is even more important in the retail propane business today than it has been in the recent past. Skyrocketing energy prices, customer conservation, energy switching, global warming and the green movement are a few of the new considerations we didn’t have to think about much just a few years ago. External factors are changing the propane business environment faster than at any time in the history of our industry. If marketing has been on the backburner in your company, you need to move it forward. Do it yourself or delegate marketing to a key employee if you want your propane business to succeed.
Read More The re-engineering of LP Gas magazine continues with my acceptance of the challenge of writing a monthly column on marketing that relates to the propane industry.
Read More With today’s heated competitive climate over ever-tightening American energy dollars, being an order-taker and sitting back waiting for the telephone to ring has gone the way of the malt shop, bell-bottoms and mullets.
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