The new face of propane
March 1, 2004 By LP Gas
For those of you who find it difficult to introduce a colorless gas to potential customers, a new set of television commercials launched in recent weeks is designed to do it for you.
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For those of you who find it difficult to introduce a colorless gas to potential customers, a new set of television commercials launched in recent weeks is designed to do it for you.
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The impact of advertising might be hard to discern, but the propane industry is hoping its commercials will give retailers something a bit more tangible – new business leads.
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For most of the nation’s propane retailers, summer is a slow period, a time to regroup after one busy winter heating season and plan for the next. Some retailers — particularly those in the South — stay busy selling fuel for heating swimming pools.
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It’s going to take a lot of cash to prove whether the propane industry’s money is being well spent.
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Propane price spikes in two of the last three winters had unhappy constituents from the 4.6 million propane-dependent households chewing the ears of their Congressional representatives for help.
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As I end my term as chairman of the Propane Education & Research Council, my perspective about PERC has changed during my six years as an independent propane marketer on the council. Over those years, I’ve been troubled by some of the perceptions within the industry about what PERC can or should do.
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Safety is a relative term. Don’t believe it? Try disputing the catchy phrase that competing energy vendors use to lure prospective customers: "Go propane, go boom."
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Imagine hordes of hurried motorists pulling into gas stations and filling their tanks with propane. Gas-and-go with the swipe of a money card. Think of all the clean-burning gallons that would be consumed should propane become commonplace as an American automobile fuel — to say nothing of the auxiliary LPG business that a public primed for propane would support.
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Concerns for the environment have moved indoors. The health and safety of employees in the workplace have long been an issue with OSHA, but more recently the Environmental Protection Agency has promulgated large spark ignited (LSI) engine emission regulations that are already impacting the forklift market.
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