
In the Know: Marketing and promotions
July 14, 2016 By Tammy Day
Propane Resources’ Tammy Day discusses how propane retailers can promote their businesses within their local communities.
Read MoreLP Gas magazine looks back at the advertising strategies the industry used during 1941, the magazine’s inaugural year.
Read MoreThe typical propane business is usually in a new-customer sales funk this time of the year. The main…
Read MoreWith the recent increased acquisition activity in the propane industry, it may be tempting for neighboring propane marketers to go negative on their advertising, trying to take advantage of any temporary confusion that may be part of the business transition.
Read MoreTop propane officials already are bracing for the federal government to step in and Whack the industry’s high-profile, multi-million dollar consumer ad campaign sometime in 2009.
Read MoreDon’t pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites.
Read MoreThe media is full of images touting every kind of product. Beer cans sprout from billboards. Sporty new cars sparkle on television ads. White teeth gleam off magazine pages.
Read MoreIf it decides the members’ challenge has merit, the court could kill the $80 million beef industry checkoff program altogether.
Read MoreSince 2001, Americans have been introduced to the exceptional energy from smiling babies, contented babysitters, stinky skunks, busy moms and the popular Energy Guys featured in advertisements on television, radio and print.
Read MoreFor those of you who find it difficult to introduce a colorless gas to potential customers, a new set of television commercials launched in recent weeks is designed to do it for you.
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