About Vinny Mullineaux

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Posts by Vinny Mullineaux

Steady communication, tracking daily events should be part of your plan Posted on 24 Sep 2014 in the Current Issue & Events & Technology categories.

As I sit down to pen this column in mid-August, there are a multitude of topics I’d like to cover. It’s a tad early, but this is roughly the time... Read more»

Having the right measurements can create a competitive advantage Posted on 26 Jul 2014 in the Business & Current Issue & Technology categories.

By now you’ve heard this phrase or variations of it so much it may have lost some clout: What gets measured gets managed. However, I would encourage you to resist... Read more»

Strong leaders choose where change, technology fit in their businesses Posted on 14 May 2014 in the Current Issue & Technology categories.

One of the hardest things every company has to deal with is culture. Culture isn’t something you can order online or negotiate from another vendor in hopes of getting a... Read more»

Winter’s end is only the beginning for marketers implementing change Posted on 01 Apr 2014 in the Current Issue & Technology categories.

William Shakespeare once wrote, “Now is the winter of our discontent.” I for one couldn’t blame you should you feel similarly about this particular season. We’ve had our challenges as... Read more»

What to look for in a consultant Posted on 24 Jan 2014 in the Current Issue & Technology categories.

Consultants do help, but first you must know what qualities to look for in this person With the ever-changing and complex world of information technology (IT), it’s pretty normal to... Read more»

World LP Gas Forum provides global perspective on technology needs Posted on 06 Nov 2013 in the Current Issue & Events & Technology categories.

I’m a big believer in industry gatherings – whether the spring National Propane Gas Association trade show in Atlanta, regional shows in the Midwest and West, or local- and state-focused... Read more»

Monitoring has a whole new meaning in the propane industry Posted on 10 Sep 2013 in the Current Issue & Technology categories.

Monitoring falls into two broad categories, namely: monitoring actual usage data from remote tank monitors and monitoring of product delivery data Read more»

Marketers who react to the ‘new normal’ will flourish Posted on 02 May 2013 in the Current Issue & Technology categories.

The “new normal” is more about shifting consumer needs and trends, competition with each other and alternative energy sources and variable margins. Read more»

Trying to meet technology needs in short window limits potential Posted on 08 Mar 2013 in the Current Issue & Technology categories.

You need to fully open the window of technology. Read more»

Moving ahead means embracing today’s technology Posted on 11 Jan 2013 in the Current Issue & Technology categories.

Many propane marketers have yet to embrace any modern-day technology across all aspects of their operations. Read more»