2026 LP Gas Rising Leader: Brookes Townsend

Brookes Townsend

Company: Townsend Energy / Danvers, Massachusetts

Job title: President

Years in the propane industry: 8

How did you get your start in the propane industry?

I am fourth generation in my family’s home heating and home services business, so I grew up in and around it. I pulled the hose starting when I was in high school during winter breaks and school vacations. I look back on those days very fondly.

How do you help lead your company in your current role?

I am blessed to be in this position. The generations before me built such a strong brand name and platform. Customer service and customer experience is our backbone, so everything has those components at the center of the decision-making process. My dad did an incredible job growing our customer base, and I am just trying to follow in his footsteps as it relates to growth and Townsend diversification. My background is in startups (food/beverage and sports tech), so I love looking at internal and external growth opportunities. Maintaining my family’s legacy and the company’s reputation is my highest priority. We are lucky to have an incredible team that shares the same passion for our customers, our legacy and our reputation.

How can the propane industry ensure its long-term success and remain a viable energy source into the future?

Energy has always been foundational to progress, but the expectations of customers, regulators and communities are changing faster than ever. The companies that thrive will be the ones that treat this moment not as a threat, but as a remarkable opportunity to reinvent what an energy business can be. At its core, long‑term viability comes from three things. 1. Embracing innovation with purpose: We can’t rely on legacy strengths alone. To remain relevant, the industry must actively invest in technologies that increase efficiency, reduce emissions and make operations smarter. From automation to data analytics to next‑gen fuels. Innovation isn’t about replacing who we are; it’s about expanding what we’re capable of. 2. Putting customers and communities first: Whether it’s improving safety, offering new energy options or simplifying how customers interact with us, every touchpoint becomes a chance to demonstrate that we’re here to serve, not simply supply. We refer to these interactions as magic moments or Townie Touches. 3. Building a culture of adaptability and ownership: Teams that think like entrepreneurs, are curious, accountable and willing to challenge the status quo, will drive the industry forward. When people feel empowered to experiment, challenge each other and take smart risks, the organization becomes more resilient to what the future holds.

What does your generation offer to the propane industry that previous generations did not?

We have a solid understanding of how our generation of consumers wants to engage with their home services provider. Coupling that with the legacy knowledge of the generations before us, we can leverage and utilize technology that will appeal to consumers of all ages and meet and exceed their expectations.

What specific technologies are you using (or plan to use) to support business operations?

Tank monitors for delivery predictability and routing enhancement. P3 for gas checks, leak checks, installation data. We use forms as well for equipment information like serial numbers and pictures.

What propane industry associations are you involved with at the state and/or national level?

NPGA (National Propane Gas Association) and PGANE (Propane Gas Association of New England).