A redesign for changing times

March 30, 2018 By    

Kanaba

It is our honor and pleasure to unveil to you the redesign of LP Gas magazine. The refreshed design reinforces our print connection to you and features new logo treatment, innovative layouts and expanded editorial content.

The magazine’s new look and feel was inspired in part by the evolution of our industry. Our coverage has evolved to reflect the many issues you face on a daily basis. This includes safety issues and the changing propane supply and distribution environment in which we now find ourselves. It also includes new opportunities across emerging markets of the industry. We all agree, the way you operate your business today is much different than how you operated it in years past. Many of your obstacles remain the same, but how you hurdle those obstacles has changed and continues to change.

We certainly did not take this assignment lightly. Undertaking this redesign was a major effort and an inherent risk – just like any change. We hired a third-party research firm to help us conduct one-on-one interviews and field surveys with our audience, and then analyze those results. A significant investment, the seven-month project enabled our readers and marketing partners to truly co-engineer our redesign. What you see is a reflection of our research translated by our talented edit and design teams’ hard work.

The remarkable growth of LP Gas magazine across the print and digital formats has allowed us to reach even more propane industry stakeholders. Introducing a redesign also emphasizes our commitment to engage with both the current and next generation of industry members – propane’s future leaders.

Please let us know your thoughts on our updated look. We truly hope our new approach helps you grow and also inspires you to face change with an open mind. Please enjoy this refreshed outlook on your propane industry.

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