ADD Systems integrates pricing management software

ADD Systems unveiled a new interface with PriceAdvantage, a provider of software for fuel pricing management.

“There are many important factors to consider when determining your fuel price,” says Chris Kiernan, director of retail applications at ADD Systems. “ADD eStore is processing the sales and inventory data across many sites, so leveraging that data and sending to PriceAdvantage assists retailers in their pricing strategies.”

The interface implements real-time exports of fuel volume sales and wholesale costs into PriceAdvantage so clients can analyze data, visualize trends and measure target performance versus actual performance.

“Considering the retail fuel industry’s volatility, it is critical for those folks who price fuel to quickly and easily reference daily volumes, historical performance and replacement costs when determining fuel prices,” says John Keller, PriceAdvantage division director. “This new integration automatically aggregates that information, along with competitor prices and pricing strategies, to optimize fuel prices in just minutes – rather than hours.”

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