Blue Cow Software hosts virtual user group meeting

Blue Cow Software hosted its first virtual user group meeting with nearly 400 attendees.

The virtual event was held May 5-6 and included hands-on instruction on the company’s products, according to Blue Cow Software.

The company typically holds the meeting at various physical locations in the Boston area, but the company converted the in-person event to digital in response to the coronavirus.

The virtual user group meeting combined interactive videos of presenters with information and software walk-throughs in the company’s Ignite product.

“I think we showed that we are more than flexible when it comes to difficult times, and I think our team met the challenge head-on,” says Mark Nardone, president and founder of Blue Cow Software. “Participants were especially excited to learn about the new ‘System Checks’ screen that notifies them of any inaccurate or missing data in their system.”

Among the topics covered, Blue Cow Software spotlighted its partnership with BillingTree through an acquisition that was announced nine months prior.

BillingTree conveyed the shared philosophy and culture of the two organizations, while sharing the benefits of accepting payments digitally for companies in the fuel oil and propane markets, according to the company.

“I applaud the audience for their attentiveness, which was evidenced by all the great questions both during the [user group meeting] and after,” says Terri Harwood, COO of BillingTree. “I am disappointed I didn’t get to meet the attendees in person and engage in some social activities with the group and will look forward to our chance to do that next year.”

Blue Cow Software is now conducting at least one webinar per week to help customers get the most out of its software and learn about new features and functionality, according to the company.

“Even though this was an event for our customers, we want to make sure everyone in the energy industry knows that we’re here to help,” Nardone says. “We’ve seen our customers expand their businesses using our software and we invite anyone who wants to learn more to get in touch with us.”

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