Canadian Propane Association’s rebrand highlights sustainability

June 24, 2021 By    

As part of its 10th anniversary celebration, the Canadian Propane Association (CPA) unveiled a new brand identity that conveys propane as an essential part of Canada’s low-carbon economic future.

The association says the new brand marks a significant transformation but insists the industry’s core values haven’t changed.

Logo: Canadian Propane AssociationCPA was established in 2011, uniting more than 400 businesses from coast to coast. It continues to advance Canada’s propane industry on multiple fronts and to promote a culture of safety in areas related to the transportation, storage and use of propane.

The decision to update the brand was born out of the need to convey today’s propane industry – modern, versatile and reliable, says CPA. The visual brand also needed to convey that:

  1. Canadian propane is distributed by a vast network of businesses engaged in face-to-face relationships with their communities.
  2. Propane is a critical part of a low-carbon economic future.

The new logo demonstrates the propane industry supports Canadians in making greener, affordable choices for their homes and businesses.

The blue represents economic prosperity, while the green represents the need to safeguard the environment, according to CPA. These pillars merge to form a bond shaped like a leaf and a flame.

“This balance is important in our history – we must be authentic to who we are. We are not pretending propane is the only solution but rather insisting that it’s part of an array of sensible solutions for communities and businesses,” says CPA.

CPA will incorporate the new identity into all communications through a phased approach. The new branding aims to tell the propane industry’s story as a modern and sustainable energy solution.

With over 450 members, CPA develops and produces industry training materials, offers an emergency response assistance plan to its members and provides advocacy services for the propane industry in Canada.

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