Conger LP Gas’ kitchen brings customers to the table

Community outreach and customer education are two advantages Conger LP Gas, a Georgia-based propane marketer, sees from its showroom.

Local chefs utilize the propane-powered kitchen at Conger LP Gas for cooking demonstrations and other events hosted by the company. One local chef with a television show even used the space to film two episodes in front of an audience. Photo courtesy of Conger LP Gas

In November 2018, Conger LP Gas moved into its 8,000-sq.-ft. facility that includes a new showroom with a fully functional kitchen area. This unique feature sets Conger’s showroom apart and is a critical component of the company’s community outreach programs.

Cooking demonstrations, fundraising luncheons and baking competitions are just some of the events the company holds from its propane-powered kitchen.

The area is large enough to hold about two dozen attendees, and the company fills the space often with community outreach programs, employee meetings and training sessions. The kitchen is a unique feature that – as Dan Richardson, president and CEO of Conger LP Gas, explains – hooks people.

“It draws people into our new store,” he says. “This gives us an opportunity to talk [to] and educate our customers. All these people come and look at our fireplaces and appliances and ask us more about these appliances and the stuff we do.”

A baking competition hosted by Conger LP Gas drew about 70 children to participate over two days. Accompanying the children were parents, grandparents and other family members who spent most of the morning in the company’s showroom, browsing and learning about its many propane offerings, Richardson says.

Some visitors may consider adding a propane-powered appliance; some may not even have a gas line. But each type of visitor provides Conger LP Gas with an opportunity to grow gallons or add burner tips while it cements itself as an active member of the community.

“We are always trying to think about ways to bring people in to see what we offer or think of programs for the community,” says Kirsten McAlpin, the communications director at Conger LP Gas. “We are blessed with this space and location, and we want to give back to the community.”