How can retailers capitalize on the presidential administration’s ‘Unleashing American energy’ mindset?

July 16, 2025 By LP Gas 0 Comments

Answers from the LPG Editorial Advisory Board:

“Propane retailers can capitalize on the momentum by showcasing propane as a clean, reliable, American-made energy source – ready to meet today’s demand. This message can be reinforced through customer communication, truck branding and marketing materials that highlight propane’s role in powering homes, fleets, farms and businesses across America.”

– Christina Armentano, executive vice president & COO, Paraco Gas, Rye Brook, New York

Jaenicke

“Propane retailers can capitalize on the current support for American energy by promoting propane as an abundant domestic energy that is reliable, affordable and available anywhere it is needed. Consumers can sidestep electricity shortages by balancing their energy needs with a dependable on-site supply of propane.”

– Tom Jaenicke, propane specialist, ATomiK Creative Solutions, Charlevoix, Michigan

Photo of Michelle Bimson Maggi — Bimson Maggi

“Conduct site visits with policymakers on both sides of the aisle. Don’t just tell our story – show our story.”

– Michelle Bimson Maggi, vice president corporate affairs, Ferrellgas, Liberty, Missouri

“The propane retailer should promote propane as a dependable, affordable option compared to electric power, focusing on rural, commercial and industrial customers, and supporting the administration’s goals of energy independence and economic growth.”

– Dustin Delay, vice president, Cost Management Solutions, Houston, Texas

“This is not the time to be complacent! Now is the time to tell our story and educate our state policymakers about the benefits of this wonderful energy we all love and sell. We have a year and a half in New England before the midterms, and we have to double down on educating our consumers and advocating for propane at the state level. The environmental lobbyists will be descending on our states in 2026, and we need to be ready.”

– Leslie Anderson, president & CEO, Propane Gas Association of New England, Portland, Maine

“I think it’s about unleashing the American people. It’s about not relying on foreign countries. It’s getting America back to energy independence. It’s about changing the entire country’s mindset. It’s about getting the American people to reengage in science, technology and manufacturing, and gaining self-sufficiency. And how you can use propane in new and exciting ways or expand your horizons where your capability to make installations is bigger.”

– Mike Walters, vice president, safety & fleet, Superior Energy Systems, Columbia Station, Ohio

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