Oberon Fuels names Cinch Munson VP of commercial development

Munson

Oberon Fuels, a producer of dimethyl ether (DME) and renewable dimethyl ether (rDME) transportation fuels, appointed Cinch Munson, former senior vice president of business development at the Propane Education & Research Council (PERC), as the company’s vice president of commercial development.

The appointment comes as Oberon has begun commercial production of rDME and is expanding market development across North America and internationally, the company says. In his new role at Oberon, Munson says he will focus on securing feedstocks for Oberon Fuels and developing markets for the use of DME and rDME.

“Oberon Fuels is expanding on multiple fronts right now – from driving sales of rDME as a blending agent for propane users to unlocking the pathway for renewable hydrogen, and Cinch will be at the center of it all,” says Rebecca Boudreaux, president and CEO of Oberon Fuels. “From securing feedstock partnerships within the ag industry to siting our next production facility to building awareness of rDME’s benefits to the global energy industry, Cinch is the perfect fit for this role.”

Munson has more than 20 years of experience in the propane and agribusiness sectors, including his time at PERC. During his tenure, he led business development on behalf of the U.S. propane industry through partnerships, market development, product development and product commercialization, according to Oberon. Prior to joining PERC, Munson spent more than a decade in the agribusiness industry, including as the director of market operations at Mercaris.

“I worked with Oberon in my role at PERC, and from the get go, I was very impressed with the team,” Munson says. “But I was also equally excited about the potential for the dimethyl ether molecule. It has so much potential for a renewable fuel that can be used in multiple applications.”

“What I’ve done in the energy space with the propane industry – working with engine manufacturers, vehicle manufacturers, residential, people in every market that the propane industry serves, understanding those markets and the challenges they’re facing, and how propane and DME and renewable propane and renewable DME can help them meet their sustainability goals – it’s a fun opportunity to leverage that knowledge from the propane side,” Munson adds.

rDME handles similarly to propane, and the two can be blended together to lower the carbon intensity value of propane, which is already a low-carbon fuel.

“The synergies between rDME and the propane industry are unique, and rDME provides a remarkable pathway to not only further reduce the carbon footprint of today’s propane but also unlock the future of hydrogen,” Munson says. “rDME is uniquely positioned to decarbonize the transportation sector and beyond.”

Adds Tucker Perkins, president and CEO of PERC: “Cinch has been instrumental in the growth of the propane industry through his leadership at PERC, and his efforts will continue to benefit our industry. We look forward to finding new opportunities for the propane industry through collaboration with Cinch and Oberon.”