PERC seeking comments on $3 million consumer safety campaign

The Propane Education & Research Council (PERC) is soliciting comments through July 14 on a $3.15 million consumer safety preparedness campaign that will encourage residential propane customers to talk with their propane provider about the winter and develop a plan that makes sense, according to information from a PERC funding request.

PERC says last winter revealed a greater need for residential propane consumers to plan more carefully for cold weather.

The campaign will also drive residential heating consumers to propane.com for safety advice on topics that include how to prepare for cold weather, how to keep propane equipment free of ice and snow, how to deal with heavy snowfall and how to ensure appliances and gas system components are in top working order.

The campaign will utilize a package of materials for marketers and state propane association executives. The materials, which include television and radio advertisements, print advertisements, a direct mail piece and a bill stuffer, will highlight the strong, emotional connection between the local propane marketer and consumer, the funding request explains.

By rule, PERC must solicit comments from the propane industry and public before approving any proposed project costing $1.5 million or more. Swanson Russell is the lead vendor on the project.