PERC launches new logo, tagline

Logo: PERC

The Propane Education & Research Council (PERC) launched a new logo and brand identity for propane – PROPANE Clean American Energy – that it will include on all PERC-produced materials.

The logo features an American bald eagle to illustrate that propane is an American-made alternative fuel. The new brand identity comes at a time when new propane technologies – including propane-powered vehicles, school buses, mowers, irrigation engines, and other equipment – are gaining ground, PERC says.

The new logo and tagline will be made available free to propane providers and OEM partners. It will replace the mark propane retailers currently use on signs, delivery vehicles, equipment, websites, and literature.

The PROPANE Clean American Energy logo will be prominently featured in PERC’s latest multimedia safety campaign, which is designed to encourage residential propane heating customers and agribusiness operators, among others, to fill up in advance of the winter season and make arrangements with propane providers to keep tanks full. The campaign will begin Sept. 8.

“We hope PROPANE Clean American Energy will increase consideration of propane as a clean, affordable, and American-made alternative to conventional fuels among fleets, commercial landscapers, contractors, producers, and homeowners,” says PERC President and CEO Roy Willis. “Increasing domestic demand for propane in the U.S. will ultimately lead to cleaner air and increased use of our nation’s own energy resources, rather than relying on foreign oil.”