How the propane industry is using social media

October 19, 2025 By Sydney Fischer 0 Comments

The LP Gas Growth Summit offers propane retailers the opportunity to meet with providers of new technologies and services, as well as gather new ideas and build relationships with other retailers. During the event, attendees also sit with the LP Gas team to share their perspectives on the industry. One portion of the interview looks at how retailers are using social media to improve their operations.

▶ The answers

The replies were a mixed bag. The majority of attendees use social media in some way, whether to post company updates or to track Google reviews.

Christopher Caywood, president of Caywood Propane Gas, says his company has seen success with a social media campaign that launched around Labor Day.

“It’s a really terrific part of the integrated process,” he says. “The prospective customer can see our ad on Instagram, click to learn more, fill out our digital application, and then they get a call within one business day to schedule an installation. It’s very seamless.”

While some retailers are taking advantage of the advertising options on social media, others are taking to the platforms to chat with customers directly.

“I want to create the image for Reliable Energy to be that company that really does care and goes the extra mile to at least recognize these individuals or these events,” says Sean Daugherty, CEO of Reliable Energy Partners.

Social media is not only a good way to communicate with customers, but it is also a great way to find new employees when you have an open position on your team.

“Another thing we’re using it for is finding new team members,” says Chad Gregg, general manager of Enderby Gas. “You can throw something out on Facebook, and we will fill a position within two hours, because people are looking at Facebook all the time.”

▶ Where to begin

Getting started on social media can seem like a daunting task. Some retailers say they simply don’t know where to begin.

Ashley Campbell, sales manager for Warm Thoughts Communications, a marketing agency that offers services to the propane industry, says Facebook is the best platform with which to start.

“We’ve found that Facebook has been the most successful. It still is where the largest amount of the population goes,” says Campbell. “It is what you should use to get to know your audience and where you should want to grow.”

If you don’t think social media is your forte, or you don’t have the time for it, consider hiring someone for the position. If you don’t want to commit to a full-time position just yet, a great place to start is at local colleges, where marketing students are seeking internships. Try bringing on a summer intern and see if it is right for you.

Sydney Fischer is the digital media specialist for LP Gas magazine. She can be reached at sfischer@northcoastmedia.net.

Featured homepage image: tttuna/E+/Getty Images

Digital practices to grow your business