Give back to your community digitally

December 21, 2023 By Danielle Pesta

If you plan to increase your volunteer efforts this holiday season, you’re not alone. Here’s how to make a difference in your community using digital tools.

This article is tagged with December 2023, Facebook, marketing, Marketing Mix, social media, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

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Refresh your website for heating season

October 24, 2023 By Danielle Pesta

Propane marketers should consider a website checkup as the busy season heats up. Here are a few reasons to consider a website refresh.

This article is tagged with customer service, digital media, heating season, marketing, SEO, social media, the digital space, website and posted in Current Issue, Featured, From the Magazine

Photo: Blue Planet Studio / iStock / Getty Images Plus

How to tackle negative reviews

October 6, 2023 By Danielle Pesta

The cost of ignoring poor feedback is too high for your propane business. Learn how to manage negative reviews constructively.

This article is tagged with customer relations, customer retention, customer service, digital media, marketing, social media, the digital space, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

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8 ways to use technology to boost a propane company’s image

August 1, 2023 By Christopher Caywood

Caywood Propane Gas reviewed its digital advertising with its outside experts, and it strayed into a conversation around company image.

This article is tagged with community outreach, customer service, marketing, retailer technology, social media, Technology and posted in Current Issue, Featured, From the Magazine

Photo: Elisank79/iStock / Getty Images Plus/Getty Images

Showcase site visits from elected officials

July 3, 2023 By Danielle Pesta

Hosting a congressional site visit is an effective way to promote your propane business and the industry. Be sure to take good notes.

This article is tagged with congress, digital media, law, legal, National Propane Gas Association (NPGA), promotion, Propane Days, social media, Technology, the digital space and posted in Current Issue, Featured, From the Magazine

Become a propane brand ambassador on LinkedIn

December 1, 2022 By Danielle Pesta

Follow these four steps to create a LinkedIn presence that will help you build strong relationships in the propane industry.

This article is tagged with digital media, LinkedIn, marketing, networking, social media, the digital space, training and posted in Blue Flame Blog, Current Issue, From the Magazine

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Practical media training for propane

November 10, 2022 By Danielle Pesta

Have the confidence to tackle challenging questions and benefit from prepared messages with these tips from Christina Mozaffari, a former NBC News producer.

This article is tagged with communication, digital media, Propane Education & Research Council (PERC), social media, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

A successful brand strategy can help increase revenue

December 31, 2020 By Tom Jaenicke

Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent.

This article is tagged with Marketing Mix, propane, propane industry, propane retailers, rebranding, social media, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

TAG: social media