Why online reviews matter
August 18, 2023 By Danielle Pesta
Online reviews help build propane’s reputation and can attract new customers to your company. Learn how to make the most of them.
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8 ways to use technology to boost a propane company’s image
August 1, 2023 By Christopher Caywood
Caywood Propane Gas reviewed its digital advertising with its outside experts, and it strayed into a conversation around company image.
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Showcase site visits from elected officials
July 3, 2023 By Danielle Pesta
Hosting a congressional site visit is an effective way to promote your propane business and the industry. Be sure to take good notes.
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Become a propane brand ambassador on LinkedIn
December 1, 2022 By Danielle Pesta
Follow these four steps to create a LinkedIn presence that will help you build strong relationships in the propane industry.
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Practical media training for propane
November 10, 2022 By Danielle Pesta
Have the confidence to tackle challenging questions and benefit from prepared messages with these tips from Christina Mozaffari, a former NBC News producer.
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A successful brand strategy can help increase revenue
December 31, 2020 By Tom Jaenicke
Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent.
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A user-friendly digital space grows your customer base
July 31, 2020 By Sarah Peecher
Companies in the propane industry should be ready to meet the digital demands of e-commerce in order to attract new customers.
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Fine-tune your marketing plan
June 25, 2020 By Tom Jaenicke
As consumers emerge from the pandemic world in which they have lived for the past several months, many of their buying habits and expectations of doing business have changed.
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Mitigate disruption and improve safety with technology
May 21, 2020 By Christopher Caywood
For too many LPG retailers, “business as usual” is trying to figure out how to forward calls or access company software safely and at a social distance.
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Digital platforms on the rise in unprecedented times
May 14, 2020 By Sarah Peecher
As online traffic increases thanks to social distancing practices, what responsibilities should propane marketers keep in mind?
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