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TAG: Warm Thoughts Communications

Tom Jaenicke

Preserving energy choice

October 21, 2021 By

Tom Jaenicke argues that the propane industry needs more tools to market the future of propane and to preserve energy choice.

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This article is tagged with , , , , , and posted in Blue Flame Blog, Current Issue, From the Magazine
Tom Jaenicke

Propane industry positions to recruit for the long term

August 19, 2021 By

According to Tom Jaenicke, the propane industry needs to work on recruiting and hiring employees who are seeking a career.

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This article is tagged with , , , , , , , and posted in Blue Flame Blog, From the Magazine
Photo: tttuna/E+/Getty Images

Implement a welcome program for new homeowners

December 24, 2020 By

June 2020 U.S. home sales increased by record numbers. For propane retailers, the jump means many new customers have entered your service area.

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This article is tagged with , , , , , , , , and posted in Blue Flame Blog, Current Issue, From the Magazine
Marketers should share propane’s advantages and address myths surrounding LPG with local realtors. Photo: Feverpitched/iStock / Getty Images Plus/Getty Images

Help realtors sell propane-powered homes, businesses

August 25, 2020 By

While some priorities have shifted over the years, here are the longstanding advantages of propane that realtors need to hear more about.

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This article is tagged with , , , , , , , , and posted in Current Issue, Featured
Photo: sdecoret/iStock / Getty Images Plus/Getty Images

Retailers adapt to customers’ fluctuating needs, behaviors

August 7, 2020 By

As customers’ needs and behaviors change, retailers must leverage technology to conduct business in this new nonphysical era.

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This article is tagged with , , , , , , , , , and posted in Current Issue, Featured
Photo: tttuna/E+/Getty Images

Warm Thoughts Communications

February 10, 2020 By

For more than 25 years, Warm Thoughts has brought cutting-edge strategies and performance-based marketing and sales solutions to…

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About 33 percent of all energy-related carbon dioxide emissions in the United States is from the production of electric power, according to the Energy Information Administration. Photo: xuanhuongho/iStock / Getty Images Plus/Getty Images

When emotions drive energy policy

January 3, 2020 By

Tom Jaenicke examines the decarbonization push across the country and where the movement will leave the propane industry.

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This article is tagged with , , , , , , , , and posted in Current Issue, Featured
Propane marketers should learn to embrace and prepare for the young homebuyer generation. Photo: iStock.com/Paul Bradbury

Young homebuyers are gravitating toward propane country

November 18, 2019 By

Propane marketers need to embrace technology to transact with younger generations as they increasingly purchase new homes in propane country.

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This article is tagged with , , , , , , , , and posted in Current Issue, Featured
A circular economy uses resources efficiently and minimizes waste. Photo: iStock.com/BsWei

Public interest in sustainability invites opportunities for LPG retailers

September 24, 2019 By

Tom Jaenicke, vice president of propane marketing services for Warm Thoughts Communications, argues in favor of running propane operations sustainably.

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This article is tagged with , , , , , , and posted in Blue Flame Blog, Current Issue, Featured
Photo: tttuna/E+/Getty Images

Humanizing your business with Facebook

September 12, 2019 By

It’s important for propane businesses to maintain Facebook pages to connect with industry members, organizations, and current and potential customers.

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This article is tagged with , , , , , and posted in Blue Flame Blog
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