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Deliver reliable propane service

November 2, 2023 By Tom Jaenicke

Market the fact that your business can offer reliable propane service to customers, even during extended electric grid failures.

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This article is tagged with marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

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How to tackle negative reviews

October 6, 2023 By Danielle Pesta

The cost of ignoring poor feedback is too high for your propane business. Learn how to manage negative reviews constructively.

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This article is tagged with customer relations, customer retention, customer service, digital media, marketing, social media, the digital space, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

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Newsletters still work hard for propane operations

July 6, 2023 By Tom Jaenicke

Customer newsletters are still the most effective tool for propane retailers to reach their customers directly with no overlap or shortfall in distribution.

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This article is tagged with Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

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New York bans gas in some new buildings

June 9, 2023 By Ellen Kriz

New York has become the first U.S. state to pass legislation that bans the use of fossil fuels in new construction.

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This article is tagged with Bill Overbaugh, Electrification, New York, New York Propane Gas Association (NYPGA), Richard Goldberg, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

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Create meaningful customer communication

May 25, 2023 By Tom Jaenicke

In his latest column, Tom Jaenicke encourages retailers to let customers know about the sustainability of the propane business.

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This article is tagged with communication, customer relations, customer retention, customer service, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Jaenicke is a staunch advocate for propane. (Photo courtesy of Tom Jaenicke)

LP Gas Hall of Fame profile: Tom Jaenicke

April 14, 2023 By Ellen Kriz

Think of any job in the retail propane business, and Tom Jaenicke has probably done it during his 55-year tenure in the industry.

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This article is tagged with ATomiK Creative Solutions, Blue Peak Resources, Ferrellgas, LP Gas Hall of Fame, Marketing Mix, Renewable Propane Alliance, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

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Embrace ‘grid anxiety’ opportunities

January 26, 2023 By Tom Jaenicke

With rising anxiety about grid reliability, Tom Jaenicke explains why propane retailers should make power generation a part of their propane future.

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This article is tagged with electricity, Electrification, marketing, Marketing Mix, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

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Tips to market propane to the millennial homebuyer

September 6, 2022 By Carly Bemer

Millennials have infiltrated the homebuying market. Here is why propane retailers should market to these potential customers.

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This article is tagged with marketing, millennials, National Association of Home Builders (NAHB), National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), propane retailers, residential heating market, residential propane, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

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Give homebuilders, remodelers some propane love

August 30, 2022 By Tom Jaenicke

Tom Jaenicke encourages propane retailers to stop taking homebuilders and remodelers for granted on their energy choices.

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This article is tagged with clean energy, community relations, construction professionals, marketing, Marketing Mix, tom jaenicke, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine