Embrace ‘grid anxiety’ opportunities

January 26, 2023 By Tom Jaenicke

With rising anxiety about grid reliability, Tom Jaenicke explains why propane retailers should make power generation a part of their propane future.

This article is tagged with electricity, Electrification, marketing, Marketing Mix, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

Photo: Jodi Jacobson/iStock / Getty Images Plus/Getty Images

Tips to market propane to the millennial homebuyer

September 6, 2022 By Carly Bemer

Millennials have infiltrated the homebuying market. Here is why propane retailers should market to these potential customers.

This article is tagged with marketing, millennials, National Association of Home Builders (NAHB), National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), propane retailers, residential heating market, residential propane, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Photo: Maudib/iStock / Getty Images Plus/Getty Images

Give homebuilders, remodelers some propane love

August 30, 2022 By Tom Jaenicke

Tom Jaenicke encourages propane retailers to stop taking homebuilders and remodelers for granted on their energy choices.

This article is tagged with clean energy, community relations, construction professionals, marketing, Marketing Mix, tom jaenicke, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

(Image: adempercem, WendellandCarolyn: iStock / Getty Images Plus/Getty Images)

New York propane industry defends its future

August 15, 2022 By Bill Overbaugh

Bill Overbaugh, executive director of the New York Propane Gas Association, details how the group activated its members and partners to defend propane use.

This article is tagged with Electrification, National Propane Gas Association (NPGA), New England, New York, New York Propane Gas Association (NYPGA), Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Photo: Bill Oxford/iStock / Getty Images Plus/Getty Images

Considering indoor air quality when cooking

April 28, 2022 By Tom Jaenicke

Gas ban bureaucrats ignore issues with electric stoves and would have consumers believe that indoor air quality is compromised when cooking with propane.

This article is tagged with California Air Resources Board, electricity, Marketing Mix, Propane Education & Research Council (PERC), Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Home construction. Photo: iStock.com/jacomstephens

‘Stretch codes’ threaten energy choice

January 4, 2022 By Tom Jaenicke

Homebuyers will ask why they should add propane if their homes are already wired solely to use electricity. Propane marketers need to be ready to respond.