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Create video content to reach your customers

August 28, 2020 By    

If you’ve ever been on the hunt for the perfect product, you know the internet is a great place to find not only your options but also information to help you pick the right brand or version of that product.

Video content is a great tool to use in sharing information about products. Ninety percent of customers say that product videos help in their decision-making process, according to Hubspot. On top of that, video is expected to continue driving overall internet traffic growth – representing 80 percent of all internet traffic by 2021, up from 67 percent in 2016 – according to Cisco.

With its growing popularity as a way for customers to get information, video should be a part of your marketing plan. Here are just a few types of videos you could create to reach your customers.

Informative: Many videos that companies create for advertisements are informative – designed to show customers the features of various products or services.

If you plan to create an informative video for your marketing campaign, keep it concise and clear. According to Vidyard, two-thirds of viewers watch business-related videos all the way to the end if they’re less than 60 seconds.

The content of these types of videos can include demos on how to best use your products and services, as well as basic product safety information.

Behind the scenes: This type of video allows customers to get an inside look at how your company works.

Like an informative video, you should keep a behind-the-scenes video from running too long. However, you can give this type of video more time. For example, you can show customers your headquarters, who your employees are or what a delivery looks like.

Behind-the-scenes videos are a great option when you want to add a personal touch to your marketing campaigns.

Livestream: Alongside typical videos that are edited before distribution, many companies and individuals use the livestreaming capabilities available on various platforms.

Livestreaming is a great tool to use for webinars or presentations, and many platforms have the option to create a recording of your livestream once it’s over.

Two key ingredients to livestreaming successfully are scheduling and promotion. Be sure to create an event on your online platforms and invite those who would be interested in attending, and promote the video afterwards.

Featured image: Pinkypills/iStock / Getty Images Plus/Getty Images

About the Author:

Sarah Peecher is the Digital Media Content Producer for LP Gas. Her experience includes content creation and strategy for both print and digital media, giving her the skills to share stories on websites and social media platforms.

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