Litter Quality Propane promotes animal welfare

September 21, 2015 By    
Matt Litter, third from right, poses with Queen Nation, a band featured at the company’s 2015 concert series, and Lizann Warner, spokeswoman for the concert series, who’s pictured third from the left. Jividen Photography

Matt Litter, third from right, poses with Queen Nation, a band featured at the company’s 2015 concert series, and Lizann Warner, spokeswoman for the concert series, who’s pictured third from the left. Jividen Photography

A retailer connects with community through concert series and a love for animals.

Animals have almost always played a role at Litter Quality Propane.

Company founder Robert E. Litter established a farm in 1954, about 16 years after the propane business started in central Ohio. The farm primarily housed buffalo, along with several other animals and birds.

Since Robert E. started the business in coal, it has stayed in the family for three generations: Robert E. passed the business to his son Robert W. in 1969, and Robert W. passed the business to his son Matt in 2005.

Matt, the CEO, says his grandfather’s love for animals inspired the company logo: a buffalo.

“The Litter name is synonymous with the buffalo logo,” Matt says. “The family still operates an active buffalo farm to this day in his honor.”

In 2013, the company’s love for animals prompted it to launch Operation Whiskers, its campaign to donate a portion of every gallon sale to animal-related charities.

“Being in more rural areas, animal-care agencies struggle for funding and are in need of assistance,” Matt says. “This need, coupled with the Litter family’s love of animals, was the motivation behind creating Operation Whiskers.”

Since its inauguration in 2013, the campaign has raised more than $63,000 for 12 humane societies, rescues and animal-care agencies in Ohio and one rescue in Tampa, Fla.

Matt says the company reaches out to humane societies and animal-care agencies in the areas it serves as a way to give back to those communities. He adds that several company employees have also participated in volunteer efforts with the charities.

“Some of our employees spent a Saturday helping a humane society install a new sidewalk,” Matt says. “We just wanted to give back to the community, and we know the well-being of animals is important in our community.”

Matt says 2013 was a big year for his company. In addition to developing the Operation Whiskers campaign, the company began an annual summer concert series for the community to benefit local charities. This past summer, Litter Quality Propane hosted three concert events at the Shoemaker Center on Ohio University’s Chillicothe, Ohio, campus. The company recruited several classic rock tribute bands to perform at the events, which attracted people from around the central Ohio area.

“I wanted to provide a fun and entertaining experience for our community,” Matt says.

He says the company created three mobile apps for Apple and Android products that same year. One app is designed for propane account management, and the other two are games featuring the company’s characters – the buffalo and a prairie dog.

Litter Quality Propane has also expanded its social media presence on Facebook and Twitter. The company currently has about 3,000 Facebook likes and 200 Twitter followers, and it regularly updates those pages.

“We’ve been consistently refining our marketing approach since we started business,” Matt says. “The way we reach consumers reflects their technological diversity and the evolving nature of technology and people.”


Founded: 1932
Founder: Robert E. Litter
Headquarters: Chillicothe, Ohio
Customers: 8,900
Employees: 30

About the Author:

Megan Smalley is the associate editor of LP Gas magazine. Contact her at msmalley@northcoastmedia.net or 216-363-7930.

1 Comment on "Litter Quality Propane promotes animal welfare"

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  1. Linda Patrick says:

    Scioto Area Humane Society has benefited from this great company. Their generosity has provided food, shelter and medical care for many needy animals. A big “Thank You” to Litter Propane for their kindness!