PERC conference focuses on marketing tactics for propane retailers

August 1, 2018 By    
 Photo by Joe McCarthy

The first PERC Can-Do Conference was held July 30-31 in Chicago. Photo by Joe McCarthy

The Propane Education & Research Council’s (PERC) first Can-Do Conference – a two-day event centered around educating members of the propane industry on marketing tactics – welcomed over 200 attendees from more than 30 states, including 115 propane retailers, according to Bridget Kidd, senior vice president of industry relations at PERC.

During his opening remarks, PERC President and CEO Tucker Perkins noted that he believes this is the most transformative day for the propane industry. Perkins also expressed his desire for the event to grow over time and start an educational trend for the future of the propane industry.

“I am hoping people who attended this really walk away with actionable items that they are willing to take a step further,” Kidd says. “If [propane retailers] never engaged digitally, now they have the tools to do that. Or if they have already done this, maybe they will take a few more risks and really get invested.”

Educational sessions, hosted by digital marketing professionals, focused on what propane retailers can do to improve their marketing strategies. Sessions covered the use of Facebook and other social media platforms, the Google My Business platform and other digital marketing strategies propane retailers can employ to improve their businesses.

In addition to the educational sessions, attendees were treated to a keynote presentation from Nilofer Merchant, an author and businesswoman who spent time in an executive position with Apple. She spoke on building business intelligence with all employees and the importance of the customer-company relationship.

About the Author:

Joe McCarthy is an Associate Editor of LP Gas Magazine. You can contact him at jmccarthy@northcoastmedia.net and at 216-363-7930.

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