Propane leaders, marketing experts to collaborate at PERC’s Can-Do Conference

With the Propane Education & Research Council’s (PERC) first Can-Do Conference, propane retailers will learn how they can improve marketing techniques in order to better engage with new and existing customers and ultimately grow their gallons. The event is set for July 30-31 at the JW Marriott in downtown Chicago.

Propane marketers will have access to sessions aimed toward marketing tools for their operations. Sessions on Google and social media will be among those featured during the two-day conference. Additionally, Nilofer Merchant, an author and businesswoman who personally launched more than 100 products and spent time in an executive position with Apple, will be the keynote speaker. Other marketing experts will offer their insights and tips for propane company leaders.

According to PERC, participants can save on the registration cost by asking for a special Can-Do Conference promotional code from their state associations.

Additional information on hotel, travel and more can be found on the Can-Do Conference webpage.