Savvi Strategies relaunches with new VP

Sarah Berry, left, will serve as vice president of Savvi Strategies alongside Amanda Bacon-Davis. Photo courtesy of Savvi Strategies

Amanda Bacon-Davis, president of Savvi Strategies, is relaunching her company with its new vice president, Sarah Berry.

Savvi Strategies is a consulting firm designed to help businesses improve their marketing and public relations, as well as teach them how to transform their company culture, the company says.

“COVID has turned marketing and company culture on its head,” Bacon-Davis says. “There is no better time to reevaluate how you are talking to your customers, and what your employees need from you in order to be successful long term.”

Bacon-Davis is a former LP Gas Rising Leader and has led organizations, sales, marketing and public relations teams, the company says.

“Amanda and I are both familiar with the HVAC industry,” Berry says. “With years spent working in this industry, we know our abilities are needed right now. Our approach is vastly different from our competition. For example, we don’t work for our clients’ top competitors, which is critical for a company to have a chance at standing out in an industry where everyone offers the same exact products and services.”

Berry’s background includes running her own company, working with marketing organizations and overseeing sales and marketing for large companies, according to Savvi Strategies.

“We are seeing that marketing in the HVAC industry is the same stale content used repeatedly, and we want to show family-owned and -operated companies that there is more to marketing than regurgitating the same things their competitors are doing,” Bacon-Davis says. “The only way to truly grow is to connect with your customers, and that means they need to know who you are.”