Tomorrow’s energy won’t sell with yesterday’s marketing plan
July 8, 2011 By Tom Jaenicke
As we approach propane’s second century, your business will need to adjust to the dynamic and challenging energy market.
Read More Propane Energy Pod targets five key in-home applications
May 3, 2011 By Tom Jaenicke
PERC is leading an effort to reverse this erosion of propane as the primary energy source inside the home.
Read More Tax credits still a sales tool
March 10, 2011 By Tom Jaenicke
Energy efficiency is still at the forefront of the new federal incentive program for residential construction.
Read More Builders, consumers find efficiency messages easy to understand
February 9, 2011 By Tom Jaenicke
The International Builders’ Show took place last month in Orlando, Fla., and I got to spend several days at the show and events surrounding it. It was easy to draw comparisons with past shows regarding how builders and exhibitors at the event treat energy.
Read More Advanced code requirements key to softening the target
January 11, 2011 By Tom Jaenicke
The Propane Education & Research Council has released a new study of the 2009 International Energy Conservation Code, conducted by Newport Partners LLC.
Read More Comprehensive customer retention programs strengthen your business
May 1, 2009 By Tom Jaenicke
Comprehensive customer retention programs can strengthen your business.
Read More Legislation creates incentives for installation of energy-efficient technologies
April 1, 2009 By Tom Jaenicke and LP Gas
Legislation enables consumers to cash in on new efficiency tax incentives.
Read More Knowledge is power: Gain competitive edge at national propane show
March 1, 2009 By Tom Jaenicke and LP Gas
Your peers will attend and look for that competitive edge, but will you?
Read More Propane can help homebuilders out of their slump
January 1, 2009 By Tom Jaenicke and LP Gas
You can offer ideas that will help homebuilders out of the current building slump.
Read More Take aim at advertising
October 1, 2008 By Tom Jaenicke and LP Gas
Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense.
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