Propane use on rise in local beer, wine and spirits industry
October 1, 2013 By Tom Jaenicke
The local beer, wine and spirits industry is a good example of a somewhat hidden, but growing, private and commercial market for propane sales.
Read More New propane products, old standbys offer new opportunities for marketers
August 9, 2013 By Tom Jaenicke
Many of your long-term customers are well aware of what a stormproof home meant for them from the standpoint of security, comfort and reliability.
Read More New resources available to grow commercial gallons
July 16, 2013 By Tom Jaenicke
PERC is executing a strategy to help marketers recognize and gain new propane business in the commercial sector.
Read More Focus customers on efficiency to get desired cost savings
July 2, 2012 By Tom Jaenicke
Expect natural gas public utilities to become increasingly aggressive in switching homeowners from propane to natural gas for the primary energy source for their homes.
Read More Courses for construction pros catching on with propane retailers
May 4, 2012 By Tom Jaenicke
The Propane Education & Research Council (PERC) is in its fifth year of building an arsenal of training courses for construction professionals.
Read More Homebuilders were propane buyers at International Builders’ Show
March 1, 2012 By Tom Jaenicke
The 2012 International Builders’ Show (IBS), held last month in Orlando, Fla., showed a modest increase in attendance. More than 50,000 attendees and 900 exhibits still make this one of the largest trade events in the country, in spite of the downturn in the building industry.
Read More Negative advertising damages the industry’s image
February 9, 2012 By Tom Jaenicke
With the recent increased acquisition activity in the propane industry, it may be tempting for neighboring propane marketers to go negative on their advertising, trying to take advantage of any temporary confusion that may be part of the business transition.
Read More Time to connect with residential construction
January 6, 2012 By Tom Jaenicke
Ignoring your residential propane business and pretending it will get better without your help is no longer an option, unless you are only in your business for the short term.
Read More Major shift away from Yellow Pages advertising taking place
November 2, 2011 By Tom Jaenicke
When is the last time you picked up the phonebook to look up a business in the Yellow Pages? Even in small-town America, it is just too easy to use your favorite search engine to search online with your computer or smart phone.
Read More Tomorrow’s energy won’t sell with yesterday’s marketing plan
July 8, 2011 By Tom Jaenicke
As we approach propane’s second century, your business will need to adjust to the dynamic and challenging energy market.
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