Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent.
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While some priorities have shifted over the years, here are the longstanding advantages of propane that realtors need to hear more about.
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Tom Jaenicke, VP of propane marketing services at Warm Thoughts Communications, explains why propane is the best choice for on-site energy.
Read More Propane retailers should play offense and point out the weaknesses of an electric-only world versus a propane partnership with electricity.
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When the propane industry doesn’t address its old image, natural gas benefits.
Read More Weigh your options to shield customers from runaway propane prices A confluence of events last winter put pressure…
Read More The local beer, wine and spirits industry is a good example of a somewhat hidden, but growing, private and commercial market for propane sales.
Read More Many of your long-term customers are well aware of what a stormproof home meant for them from the standpoint of security, comfort and reliability.
Read More PERC is executing a strategy to help marketers recognize and gain new propane business in the commercial sector.
Read More Expect natural gas public utilities to become increasingly aggressive in switching homeowners from propane to natural gas for the primary energy source for their homes.
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