Photo: Bill Oxford/iStock / Getty Images Plus/Getty Images

Propane customers’ user experience builds industry image

April 13, 2021 By Tom Jaenicke

Advertising the reality that propane offers – cost savings, dependability and clean energy – is in a retailer’s best interest.

This article is tagged with Electrification, LPG, marketing mix, propane, propane customers, propane industry messaging, propane marketing, propane retailers, tom jaenicke and posted in Current Issue, Featured, From the Magazine

Promoting propane’s place in a clean-energy future

March 4, 2021 By Tom Jaenicke

In the time of climate activism, there are several steps propane retailers can take to promote propane as a clean-energy solution.

This article is tagged with clean energy, climate change, Electrification, fossil fuels, marketing mix, propane, propane retailers, renewable propane, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

A successful brand strategy can help increase revenue

December 31, 2020 By Tom Jaenicke

Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent.

This article is tagged with brand strategy, branding, marketing mix, propane, propane industry, propane retailers, rebranding, social media, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Marketers should share propane’s advantages and address myths surrounding LPG with local realtors. Photo: Feverpitched/iStock / Getty Images Plus/Getty Images

Help realtors sell propane-powered homes, businesses

August 25, 2020 By Tom Jaenicke

While some priorities have shifted over the years, here are the longstanding advantages of propane that realtors need to hear more about.

This article is tagged with marketing mix, PERC, propane marketers, propane marketing, real estate, realtors, realty, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

propane tank residential home. Photo: iStock.com/DonNichols

Propane provides energy dependability and security

April 27, 2020 By Tom Jaenicke

Tom Jaenicke, VP of propane marketing services at Warm Thoughts Communications, explains why propane is the best choice for on-site energy.

This article is tagged with marketing mix, propane, propane energy, propane partnership, propane-solar, solar energy, tom jaenicke and posted in Current Issue, Featured

LPG, electricity partner well

February 27, 2020 By Tom Jaenicke

Propane retailers should play offense and point out the weaknesses of an electric-only world versus a propane partnership with electricity.

This article is tagged with electricity, energy infrastructure, marketing mix, propane generators, tom jaenicke and posted in Blue Flame Blog, Current Issue

Understanding the propane versus natural gas conversation

August 21, 2018 By Tom Jaenicke

When the propane industry doesn’t address its old image, natural gas benefits.

This article is tagged with marketing mix, national propane gas association, propane education & research council, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

3 propane price-protection strategies

August 26, 2014 By Tom Jaenicke and LP Gas

Weigh your options to shield customers from runaway propane prices A confluence of events last winter put pressure…

This article is tagged with ATomiK Creative Solutions LLC, marketing, marketing column, marketing mix, propane price strategies, tom jaenicke and posted in Current Issue

Propane use on rise in local beer, wine and spirits industry

October 1, 2013 By Tom Jaenicke

The local beer, wine and spirits industry is a good example of a somewhat hidden, but growing, private and commercial market for propane sales.

This article is tagged with adult beverage industry, beer industry, commercial market, marketing, marketing column, marketing mix, propane, propane industry, tom jaenicke and posted in Current Issue

New propane products, old standbys offer new opportunities for marketers

August 9, 2013 By Tom Jaenicke

Many of your long-term customers are well aware of what a stormproof home meant for them from the standpoint of security, comfort and reliability.

This article is tagged with Broilmaster, Fire Magic, Generac, marketing, marketing column, marketing mix, Modern Home Products, propane generators, tom jaenicke and posted in Current Issue

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TAG: marketing mix