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Create meaningful customer communication

May 25, 2023 By Tom Jaenicke

In his latest column, Tom Jaenicke encourages retailers to let customers know about the sustainability of the propane business.

This article is tagged with communication, customer relations, customer retention, customer service, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Jaenicke is a staunch advocate for propane. (Photo courtesy of Tom Jaenicke)

LP Gas Hall of Fame profile: Tom Jaenicke

April 14, 2023 By Ellen Kriz

Think of any job in the retail propane business, and Tom Jaenicke has probably done it during his 55-year tenure in the industry.

This article is tagged with ATomiK Creative Solutions, Blue Peak Resources, Ferrellgas, LP Gas Hall of Fame, Marketing Mix, Renewable Propane Alliance, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Some retailers are forming partnerships with homebuilders to grow residential gallons. Photo: iStock.com/Justin Horrocks

4 home energy expectations propane meets

March 9, 2023 By Tom Jaenicke

Today’s typical homeowner wants energy that is productive, dependable, affordable and has minimal effect on the environment, according to Tom Jaenicke.

This article is tagged with clean energy, electricity, Electrification, energy market, Marketing Mix, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

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Embrace ‘grid anxiety’ opportunities

January 26, 2023 By Tom Jaenicke

With rising anxiety about grid reliability, Tom Jaenicke explains why propane retailers should make power generation a part of their propane future.

This article is tagged with electricity, Electrification, marketing, Marketing Mix, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

Reliability builds propane load

November 24, 2022 By Tom Jaenicke

Power outages and shut-offs are crushing electricity’s reliability. Tom Jaenicke encourages retailers to talk to customers about propane’s reliability.

This article is tagged with electricity, Electrification, Marketing Mix and posted in Blue Flame Blog, Current Issue, From the Magazine

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Give homebuilders, remodelers some propane love

August 30, 2022 By Tom Jaenicke

Tom Jaenicke encourages propane retailers to stop taking homebuilders and remodelers for granted on their energy choices.

This article is tagged with clean energy, community relations, construction professionals, marketing, Marketing Mix, tom jaenicke, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Renewable propane is a reality

July 7, 2022 By Tom Jaenicke

Tom Jaenicke explains why the propane industry is warming up to the renewable propane option and how to source, market and sell renewable propane.

This article is tagged with marketing, Marketing Mix, renewable energy, renewable propane, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

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Considering indoor air quality when cooking

April 28, 2022 By Tom Jaenicke

Gas ban bureaucrats ignore issues with electric stoves and would have consumers believe that indoor air quality is compromised when cooking with propane.