Propane can help homebuilders out of their slump
January 1, 2009 By Tom Jaenicke and LP Gas
You can offer ideas that will help homebuilders out of the current building slump.
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PERC reorganizes 2009 budget
January 1, 2009 By LP Gas
The Propane Education & Research Council (PERC) approved a budget of $46.1 million for 2009.
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It’s time to rev our engines
November 1, 2008 By Patrick Hyland
The industry is shifting resources to motor fuel, but time is running out.
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New agency weighs future of propane industry advertising campaign
November 1, 2008 By Jennifer Webb and LP Gas
For 10 years, the Propane Education & Research Council (PERC) has worked to advance the use of propane in this country by raising awareness among consumers, homeowners and builders. For nine of those years, the council was helped by Porter Novelli, a global advertising agency that offered guidance and created advertisements to boost the council’s communication efforts.
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Take aim at advertising
October 1, 2008 By Tom Jaenicke and LP Gas
Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense.
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Sales tools close at hand
September 1, 2008 By Tom Jaenicke
Don’t pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites.
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