Courses for construction pros catching on with propane retailers
May 4, 2012 By Tom Jaenicke
The Propane Education & Research Council (PERC) is in its fifth year of building an arsenal of training courses for construction professionals.
Read More Homebuilders were propane buyers at International Builders’ Show
March 1, 2012 By Tom Jaenicke
The 2012 International Builders’ Show (IBS), held last month in Orlando, Fla., showed a modest increase in attendance. More than 50,000 attendees and 900 exhibits still make this one of the largest trade events in the country, in spite of the downturn in the building industry.
Read More Negative advertising damages the industry’s image
February 9, 2012 By Tom Jaenicke
With the recent increased acquisition activity in the propane industry, it may be tempting for neighboring propane marketers to go negative on their advertising, trying to take advantage of any temporary confusion that may be part of the business transition.
Read More Time to connect with residential construction
January 6, 2012 By Tom Jaenicke
Ignoring your residential propane business and pretending it will get better without your help is no longer an option, unless you are only in your business for the short term.
Read More Major shift away from Yellow Pages advertising taking place
November 2, 2011 By Tom Jaenicke
When is the last time you picked up the phonebook to look up a business in the Yellow Pages? Even in small-town America, it is just too easy to use your favorite search engine to search online with your computer or smart phone.
Read More Comercialization program brings new products out of R&D
September 8, 2011 By LP Gas
State and regional propane associations have had general success with appliance safety rebate programs in past years, and now PERC council members have approved a nationwide incentive program to jump-start innovative new propane applications in the marketplace.
Read More Tomorrow’s energy won’t sell with yesterday’s marketing plan
July 8, 2011 By Tom Jaenicke
As we approach propane’s second century, your business will need to adjust to the dynamic and challenging energy market.
Read More Propane Energy Pod targets five key in-home applications
May 3, 2011 By Tom Jaenicke
PERC is leading an effort to reverse this erosion of propane as the primary energy source inside the home.
Read More Tax credits still a sales tool
March 10, 2011 By Tom Jaenicke
Energy efficiency is still at the forefront of the new federal incentive program for residential construction.
Read More Builders, consumers find efficiency messages easy to understand
February 9, 2011 By Tom Jaenicke
The International Builders’ Show took place last month in Orlando, Fla., and I got to spend several days at the show and events surrounding it. It was easy to draw comparisons with past shows regarding how builders and exhibitors at the event treat energy.
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